An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area

9906 Words Mar 20th, 2013 40 Pages

Major Research Project


“An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area”

For the partial fulfillment of the requirement for the degree of
MBA (Full Time)
Batch 2010-12

Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll No:-1004309 IPS ACADEMY

IBMR, IPS Academy
Rajendra Nagar, A.B. Road, Indore, 452012 (M.P.)
Affiliated to: Devi Ahilya Vishwavidyalaya, Indore, MP


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|Review of Literature |
|4. |Review of Literature |
|5. |Rationale of study |
|6. | Objectives |
|7. |Research Methodology |
| a. | Research design |
| b. |Variables to be used |
| c. |Sample design |
| d. |Tools for data collection |
| e. |Tools for data analysis |
|8. |Analysis and Interpretation of results |
| 9. |Findings
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