An Analysis of Reebok's CSR Activities

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Reebok CSR activities Reebok, in addition to the basic measure of profitability, must also continually monitor their competitive environments and regards to many other factors; CSR adds two primary dynamics to the equation. The garment and footwear industry has received a significant amount of attention over the last few decades and many cases of how the organization treats stakeholders have arisen in the media. Many cases of foreign partners who employee unsafe working conditions, compulsory labor, child labor, sweatshop conditions, and other human rights violations have caused companies in this industry to reorganize their supply chains. Reebok has responded to some of their own internal human rights problems with one of the most comprehensive CSR platforms in the industry, yet in many locations in Reebok's supply chain there are still much needed improvements. Another major factor included in the CSR movement has been an increased awareness of how industrial activities and energy use can have implications for the ecosystem. Furthermore since the human population is expanding exponentially and demanding more and more resource consumption, environmental crises will undoubtedly become more salient in the near future. Climate change is generally takes center stage in ecological concerns, however there are also more regional trends that will require attention. As companies continue to operate within higher levels of sustainability they will continue to have to refine

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