An Analysis of Segmentation, Targetting and Positioning Strategy of Ipod – Apple

For this part, we will be using ROA (return on assets), ROE (return on equity), and profit margin to evaluate HTC’s abilities to generate profits and to control its cost with comparison to other manufacturers.

of the goals and objectives the organisation is trying to achieve in relation to customer

| Objectives are integrated within TV, print and direct mail. Internet focuses on building consumer relationships rather than getting awareness. Bonds did not show any objective on its package design.

The purpose of the company is about satisfying employment in a successful business which increases the position as an outstanding retailer. This strategy is based on three objectives such as partners, customers and profit which together can make the company successful. As it was

-Product Differentiation: HMM will be the only company to distribute music thru digital media in

The shifted new strategy of Apple was initiated by the release of iPod in 2001, followed by the iPhone in 2007, then by iPad in 2012. It was the iPod that brought significant growth in Apple. Initially, the iPod was just another MP3 but soon became the icon of the digital age due to its sleek design and user friendly interface. Moreover, iPod could sync with Windows as well as a Mac and offered accessory markets. Soon enough all the competitor in MP3 market had to face the challenge of consumers comparing their model with iPod. However, the greatest challenge that the competitors had to face was the introduction of iTunes store.

3. For each of the promotional activities you have identified as suitable, document the promotional objectives.

To be the world 's largest low cost store that carries all types of merchandise for all possible consumers.

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.

Apple has placed itself into pop culture, from how ipods and subsequent trends like the pod casts are created. Apple has managed to market its mp3 players to become renowned around the world as the best selling, or at least the classiest and simplest of mp3 players. From the simplicity of the design, to the uniqueness of its operating system, ipods have made the people who

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the

2. Advertisement Objective: The advertisement objective aims to identify the purpose of this advertisement, age group and target audience.

In 2007, HTC made its entry into the Indian market with the collaborative launch of the HTC Touch together with Bhartia Airtel. Their portfolio of devices has been rising steadily, priced at between Rs 10,000 to RS 45,000. Targeting “high-end users” at first, their strategy has shifted since, to also attract mid-range users.

When making the make-or-buy decision, it is necessary to distinguish between relevant and irrelevant costs. Relevant costs for making the product are all the costs that could be avoided by purchasing the product. An avoidable cost can be eliminated in whole or partially through choosing one alternative over another. In the HTC

• Put in place a more Scientific Approach to identify best opportunities for new business.