London School of Marketing
Assignment Module: Emerging Themes
An Analysis of the Events Industry in Brazil: How Government Policies coupled with Exponential Growth influence competition.
Submission Deadline: 25th May 2012
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INTRODUCTION TASK 1 - THEORETICAL FRAMEWORK (520 words) 1.1 The Macro-Economic Theme: Exponential economic growth 1.2 The Meso Theme Identified 1.3 Literature Review
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TASK 2 - DISCUSSION PAPER (2362 words) Abstract Introduction Aims & Objectives Methodology Discussion & Conclusion Impact of the Macro Theme in the events industry Impact of Government Policies in the Events Market Competition Recommendations Requirements and Adaptations
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TASK 3 – LETTER (483 words)
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Published by Emerald Group Publishing Limited Stephanie Jones (Associate Professor of Organisational Behaviour at Maastricht School of Changing Business Culture: Article: Case Management, Maastricht, The Theory and Practice in of Study Netherlands),Gregory J. Typical Emerging Markets Scott (Professor at CENTRUM Católica, Lima, Peru) Claudio Felisoni de Angelo, (FEA (School of Economics and Administration of Brazil), Rangamohan V. Eunni, (Williamson College of Business Administration, Youngstown State University, Youngstown, Ohio, USA), Nuno Manoel Martins Dias Fouto, (FEA (School of Economics and Administration), São Paulo, Brazil Published by the International Journal of Commerce and Management
Can look at past data to compare and verify trends.
Contemporary development analysis Give the element of data collection and of agents and methodology. analysis.
Is written solely for educational purposes for MBA and MSc student level. Authors have a vested interest in internal market growth represented by aggregate consumer sales was a significant determinant of FDI into Brazil.
Level comprehensive of the macro theme.
Determinants of FDI in Emerging Markets: Evidence from Brazil
Article: Research Paper
The paper extends and expands the knowledge of international capital flows and provides a more nuanced understanding of the importance of internal
This report also covers the nature and characteristics of a given segment of the leisure or events industry, what economic impact towards society using PESTLE to specify these aspects and also what skills required of managers in the segment mention on this topic.
After FDI inflows falling to only 345million in 1986 due to lack of confidence in Brazil’s ability to repay foreign debt, Brazil’s economic situation has been consistently improving as the government strategies for industrialisation were restructured with a movement more to funding industrialisation through FDI rather than borrowing from Foreign markets.
I think company’s look at how popular the event is not only in the present day but also how popular it can become, I also think they look at what percentage of their target market attend those events, and of course they look at how much money can be made at a single event.
An entertainment or sports event, such as the MLB World Series, has a direct economic impact on the city that hosts the event because the city that hosts events such as these has to go through a series of new expenses and spending in order to be prepared for tourists. For instance, if a city is hosting the MLB World Series, the city is expected to have people from other cities, or even other countries looking for a place to stay during that given period of time. Therefore, companies such as hotels have to undergo a certain amount of spending to make sure that they have enough resources to meet the needs of these tourists. Another example, is that when an event such as the Super Bowl in the NFL occurs in a city, there are certain requirements
Analyzing the event research means that the ramifications of organizing Tough Mudder will involve several players toward understanding different vital factors. For example, aspects of marketing will take a high precedence in regards to the models of operation such as emergency plans and scheduling to accommodate the targeted audience. Conversely, attendance audits always factor in advertisers, attendees, and exhibitors to facilitate the decision-making process (Mallen & Adams, 2013). It equally assists in finding the accuracy of available data in most parts of South East Queensland. Therefore, during the event research, economic impact studies are fundamental because they will compare varying variables that are under
As well as providing opportunities to increase direct expenditure at a destination, they can also contribute substantially to a destination’s range of tourist attractions, facilitate media coverage for the destination, promote awareness of the destination for future visitation and lead to the construction of new facilities and infrastructure. The prominence given to special events by governments and tourism marketing organisations has resulted in some destinations seeking to specialise in the creation and hosting of special events. There is also a trend towards the construction of ‘mega-venues’ catering for conventions, trade shows, art and sporting events.
When we plan an event, it's important to be imaginative. Events and conferences can be educational, with public speakers and classes; or fun, such as an outdoor cookout for customers, suppliers, and employees. It takes time, effort, and good project management skills to plan and organize a successful event.
Utility: I am going to use this article to compare the outcomes of different countries who hosted mega-events as well as to look at the political motivation that affected that country to bid to host in the first place. I will also use the article to look at how the mega-events affect different sectors of the country/city. The article is split up into five different sections that each go into depth regarding specific experiences, the politics and economics of sport in an urban setting, place promotion, and then finally the implications of opportunity costs and who is benefitting from hosting these huge events. I think this article has key points that will guide my argument that firstly; events of mass public appeal are politically driven, and that often the profits of these events are only truly benefiting a small sector of the
Starting your own special events business is risky, and you need to be clear on
Refreshed from the summer holidays, we are resuming a busy calendar of events this September. The industry has put its expertise and efforts into creating winner events, maximizing exhibitors’ returns on investment and enhancing visitors’ experience. Crucially, for all of us in the industry, success will depend on a number of elements relying on the symbiotic relationship between venue and events’ identify. Each show has its unique audience and identity; and events’ organizers have to meet their needs to guarantee it continues running and generating outstanding returns.
I have one more international business class before I leave for my expatriate year to Brazil. Although, I have taken Portuguese classes I still struggle with the language mainly reading and writing which has hindered by ability to understand and develop my global knowledge of Brazil in a meaningful way. I will improve my fluency in Portuguese by learning through the reading of books and attending structural classes at the Berlitz center during the summer and while on co-op and then implementing those strategies I learned on a daily basis to become more fluent by the start of international business 3202. Achieving this goal will increase my knowledge of business and cultural nature of Portuguese speaking countries and Latin America.
The Olympic Games attracted a lot of people as increasing the tourism. Although The Rio Olympic Games drawn huge attention because people around the world are coming to Brazil to not only watch world class sports competition and visit the beautiful scenery of Brazil, but also to support their beloved national teams and show their national spirit. This in turn drawn huge influx of tourists to the country and raised a significant amount of revenue to Brazil. Before the event, media has predicted
Olympic Games, as a global event, any Olympic Games will have a different impact on the environment, society, culture and economy of the host city and country. Especially since the 1980s, with the scale continues to expand, the impact of the Games on the host city and country of more concern. Another important issue will be social communities. For Olympic Games host city, it will has lots of change, like environment, social communities, local economic, etc.… But the host city still got something attractions and cultural staff. For example, Canada Whistler Winter Olympic Games, First, because of economic development, job opportunities increase, leading to increased consumer demand. Second, the Olympic Games will have a great demand for
2. Please state at least 8 major issues arising out of this case? Be detailed in your answers. (8 marks)
INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited