An Analysis on Taj Group of Hotels

A brand is a powerful tool, especially in the hotel industry where services are intangible. Many hotels of the 21st century have made branding one of their top most priority with the realisation that hotel branding helps to set them apart from their competitors and create a firm customer base. Branding creates brand recognition, brand preference, increase customer satisfaction and most importantly, customer loyalty.

Taj Mahal hotels: Taj Mahal hotels are a force to reckon in the Indian hospitality sector with their brand equity being top rung. These hotels are known for their hospitality, and effortless service with a smile. They belong to the Tata Group of Companies.

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

It is easy to see that the text in this add strongly supports the authors credibility and character, otherwise known as ethos. The text describes the amenities of the hotel with many adjectives that suggest the MGM Grand is a top notch place to stay. The pictures also go along with the text to give the readers a better idea and actual picture of what they can expect at the hotel. You will not just get a regular continental breakfast, but you will have gourmet cuisine and fine dining. You should not just expect a mint on your pillow; they have luxurious accommodations for the whole family; such as luxurious suites. The MGM has more than just one pool. It has a 6.6 acre Grand Pool Complex. The use of these adjectives tells the reader that this is not just some normal hotel; it is the cream of the crop.

The Famous Atlantis Resort leaves something for everyone. Experience the impressive aquarium, and Water Park, or take an underwater tour of “The Dig” a theoretical version of the “Atlantis ruins”. Let’s not forget about the beautiful Casino, delicious restaurants, and entertaining comedy club. If that isn’t enough you can make your way to One & Only

How hotel companies keep being successful in international hotel industry (IHI). Nowadays, the stiff hospitality industry situation puts more stress on hotels, especially on international ones. Furthermore, clients who purchase hotels’ products are not only for a place to stay, but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation more easily. While localization makes hotel firms better suit local market, local culture and so on. Globalization and localization are not two separate issues; instead they have internal and external links which would affect each other. No

The story of “The Best Exotic Marigold Hotel” (Hoffman, 2012) focuses on a group of British retirees who decide to travel for their retirement to less costly and exotic Indian retirement community/ hotel. The group is lured by promotions for the recently reconstructed Marigold Hotel and are surprised when they arrive to find the hotel in disarray. Though the new surroundings is less luxurious than they had imagined, they are changed by their experiences.

Every hotel – is a masterpiece. You won’t find two similar hotels, as all of them are

- Each hotel and resort featured architectural details, interiors and culinary concepts that reflected local character and culture and defined Rosewood’s ‘Sense of a Place’ (each of the properties seeks to capture what is unique about the given location).

Rosewoods Hotels and Resorts have been operating for 25 years and possesses’ 12 hotel properties all over the world. The group of hotels has a well-built ability and power to raise value of properties by building unique, one of kind properties with a small ultra-luxury residential style. Emergence of new hotels has increased intense competition in the hotel industry and it has become difficult to position Rosewood’s collection of properties in an increasingly flooded field of luxury operators (Hatch & Schutz, 2008). Thus, the management team has been strongly considering Rosewood Hotels and the Resorts

The hotel industry in India has been evolving and developing itself every year according to the need of the hour. The concept of boutique hotel has also shown its effect on the Indian soil leading to its growth and development over the decade and will continue forward. There are more than 15 boutique hotels in India mostly located in the urban areas having a healthy tourist visits. Some of the boutique hotels are:

The Marriott Corporation was found by J. Willard Marriott in 1927. What started out as a small stand where J. Willard and his wife sold root beer is now one of the biggest, most successful hotel and lodging chains in the world. (Blogs.marriott.com, 2017) The Corporation’s headquarters are located in Washington D.C. in the US. The hotel chain is active in over 122 countries and has a portfolio of 6000 plus properties. The corporation owns over 30 hotel and lodging companies. They have a loyalty system that goes from silver to platinum that costumers can use to pay less for future bookings and can be used with associated companies. (www.marriott.com, 2017)

The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.

The reception area of both Radisson Blu and Taj is open on the sides instead of being walled, with enough lighting. Both resorts have gone for yellow lighting.

The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be