Industry Analysis Paper Mcdonald's

McDonald’s is the global foodservice business with more than 20,000 local restaurants serving more than 30 million customers each day. McDonald’s has spread through over 100 countries, including countries in East Asia (Watson, 3). In the book “Golden Arches East: McDonald’s in East Asia” by James L. Watson, he studied three countries which were Beijing, Seoul, and Japan. Also, he wrote how McDonald’s has played a role in each countries cultures that he mentioned. He mentioned how different countries McDonald’s share similarities and differences the way cultures were impacted economically and politically, and also, how people viewed the American cultures coming to their countries. In this essay, I’ll be writing about how McDonald’s has been

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

The middle of the chapter talks about popular culture, and the spreading of fast food corporations across the world. Fast Food Nation tells us that McDonald’s opens at least four new restaurants in other countries besides America everyday. With so many Mcdonald’s

McDonalds has been around since 1940, when it was created by Nick and Mac McDonald in Bernardino, California. Since then McDonalds has only grown around the world in popularity and business. There are currently more than 33 thousand restaurants around the world in 119 countries. The chain has remarkably gone form offering just a few items on its menu to a wide range of over a 145 diverse items on its menu. Needless to say McDonalds has embedded itself within the world’s society. The way McDonalds runs its business has many different components. These different items include geography of a location, Weber’s model, development, and mass consumption.

McDonald’s is one of the world’s largest chains in the fast food industry. Their strong brand value helps them maintain their leadership position in important markets. The fast food industry is increasingly competitive and could erode McDonald’s market share and reduce profitability.

From drive-through restaurants, to Chicken Mc-nuggets to a hamburger joint, McDonald?s has come a long way. It?s the leading chain of fast food restaurants in the world that serves more than 55 million clients on the daily basis. In 1940, the corporation was established by two brothers from California, Maurice and Richard McDonald. However, directed by Ray Kroc, the current McDonald?s business times its establishment to the inaugural of a licensed restaurant on 1955, in Illinois. Later, the McDonalds expanded globally after Kroc bought the brothers? capital in the company. Today, McDonald?s runs about 32,000 restaurants globally, in about 115 countries (Eric, 2001). The restaurant provides its clients with great tasting and cheap food; dealers with a mutual obligation to deliver the highest quality products and ingredients; and franchisee and staff with opportunities for growth. Through its growth into numerous worldwide markets, the company has become a figure of globalization and a great supporter of how Americans live. It has become a common public debate topic about consumer responsibility, company ethics, and obesity, due to its fame (Eric, 2001).

McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States, McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac)

McDonald’s restaurants can be found all over the world. Currently McDonalds operates more than 33,000 restaurants globally. The restaurant chain can be found on every continent in over 119 countries (McDonald’s, 2011).

Environmental factors have wide-reaching effects across a company's global marketing platform. Many areas, such as economic or social aspects, can be sensitive and must be addressed appropriately for marketing success. McDonald's Corporation is a global company that faces these challenges and issues, some of which will be addressed in this paper. Additionally, the importance of technology and how it impacts McDonald's marketing decisions will be explained. Finally, the importance of social responsibility and ethics will be addressed as it pertains to McDonald's.

Historically, McDonalds focused on intensely expanding to emerging markets. The success of this was centered around the company’s business model, being franchising. Today McDonald's serves more than 69 million clients worldwide regularly and is present in 118 countries. Through this international presence in both developed and developing countries, the company aims to relieve some of the competitive pressures faced in the aggressive United States market. However, this diversification in no means shows a fundamental shift of its intention to be a pioneer in the developed countries it is present in. The company is also trying to cement its position as a market leader through aggressive advertisements, restructuring the ambience of their stores,

McDonalds needs to constantly examine trends and to come up with new and improved innovative strategies to maintain its competitive advantage so that it does not lose its position to competitors. In addition, since McDonalds is global, this may be a more difficult challenge. Therefore, McDonalds must pay special attention to various outside forces, such as changes that occur within different country’s economies, laws, or local area concerns.

McDonalds is a worldwide organization that has been around for decades and lasted through some really trying times for many economies around the world. McDonalds has weathered major disasters, failed economies, attacks from the diet industry, and even states looking to ban them because of potential health effects on children. McDonalds has taken these people head on and decided that they can still be profitable and weather any storm that may come their way. The new Chief Executive Officer for McDonalds is seeking to turn things around as there has been a slight slump in sales (Passeri, 2016). He is bringing a new vision on board and cutting some of the unnecessary spending that was happening as it related to McDonalds menu and spending.

In the Fast food restaurant market McDonalds can be found as the global leader due to its effectiveness responding to Porter’s five forces model inside its environment. This model is supposed to analyze the environment and identify the most relevant factors that could influence the firm’s performance, in this case the fast food restaurant industry. McDonald’s success reflects how effective the company is in overcoming issues related to its environment and how it addresses them.

McDonald's is a leader in the global foodservice retailing business with more than 33,500 restaurants serving approximately 68 million people daily in 119 countries. McDonald's focuses on 5 Ps, which include price, products, people, and promotion to deliver exceptional quality service as well as delivering customer experiences around the world. Within the last eight years, the company has recorded success through innovative styles of providing excellent service to customer. McDonald's operates in four distinct geographical segments, which include:

Key stakeholders include customers, suppliers, and the employees of McDonalds. The stakeholder most affected is the public-whether one buys from McDonalds or not. Those who do purchase from McDonalds are directly affected by the unhealthy food provided. There have been various experiences, such as Morgan Spurlock, where fast-food consumption led increase of obesity and type 2 diabetes (Trecroci, 2005). To keep a corporation like McDonalds running, it takes a huge toll on society financially and economically. This impact includes the draining of aquifers, contamination of waterways, strip-mined soils, dangerous working conditions, greenhouse methane gas emitted by the millions of hamburger cows in feedlots, their $2 billion advertising and promotional