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An Antidote Of Modern Society : Stoicism

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An Antidote to Modern Society: Stoicism In the early days of the United States, Jefferson laments to his friend Thomas Paine “many of the high and important characters are in need of learning the lessons of republicanism.” Jefferson encourages Paine to “Go on then in doing with your pen what in other times was done with the sword” (Jefferson). Echoing the adage “The pen is mightier than the sword”, this proverb is the basis of Bernays’ philosophy. When Bernays revolutionized public relations, he did so by operating on the mind. His legacy is prevalent to this day, as displayed by the seemingly limitless amounts of advertisements seen daily. Since it is intellectually lazy to fall victim to propaganda, adopting a practical philosophy such as Stoicism can serve to resist those who wish to manipulate. The nephew of psychoanalysis giant Sigmund Freud, Edward Bernays applied his uncle’s research to modern society. Written on his tombstone is “the father of public relations”, as his campaigns transformed how companies interact with society. Bernays expresses his justification for public relations in his book Propaganda. In the opening chapter, Organizing Chaos, Bernays asserts “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society” (9). He specifies “economic life would become hopelessly jammed. To avoid such confusion, society consents… through propaganda of all

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