An Appraisal on Dividend Policy of Bata Shoe Company Bd. Limited

2333 Words Mar 18th, 2011 10 Pages
Chapter-1.

1. Introduction:
Dividend policy refers to the policy chalked out by companies regarding the amount it would pay to their shareholders as dividend. These policies shape the attitude of the investors and the financial market in general towards the concerned company.
Bata is a global company with activities on five continents controlled by four Meaningful Business Units (MBU). Each of these units specializes in region-specific tasks, such as product development, purchasing, or marketing support. Each MBU is an independent business entity, able to quickly adopt to market changes and/or use growth opportunities.

2. Over View of the Corporation:
The Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the
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Bata has 13 Wholesale depots covering Bangladesh. Under these depots 390 RWD (Registered Wholesale Dealers) and 553 DSP (Dealer Support Program) stores are operating. Bata Bangladesh has already developed its vision up to 2013 showing significant business growth as well as increased market share.
One of the critical areas associated with external shareholders and the community at large is the Corporate Social Responsibility Program of the company. From supporting nationwide sports sponsorships and disabled persons to addressing environmental concerns, scholarship programs, charity contributions etc – Bata has always supported individuals and communities in need. Partnerships with other voluntary and charitable organizations are another prominent feature of Bata’s corporate social responsibility. Bata, in partnership with CARE, extends assistance to over two thousand rural women in order to become independent entrepreneurs in the Rajshahi, Comilla and Chittagong division selling shoes from door to door under its Rural Sales Programmed.
Since its inception, Bata Shoe Company (Bangladesh) Ltd. has strived towards one goal – customer satisfaction. With the vision of building a worldwide family of satisfied customers and dedicated workers the legacy of Tomas Bata continues strong and unabated to this day – the tradition is safe.

3. Objective:

Our main objective and purpose is to find out which