An Article On Social Media Essay

1270 Words Oct 4th, 2016 6 Pages
When I present to an audience interested in using Social Media as part of their marketing strategy I see realisation dawn on their faces about half way through the presentation. That 's at the part where I talk about the variety of strategies that can be adopted by businesses that don 't include Facebook!

People have definite opinions about social media marketing and about the tools used to execute a social media strategy. I started writing some of them down so that I could, as now, address them in an article to debunk some of the myths or preconceived ideas about social media as a whole. Enjoy!

To succeed you have to be on the four main applications

This generally means Twitter, YouTube, Facebook and a blog. The tools you use to engage your audience vary greatly according to what business you are involved in. There are times when I 'd recommend a client to make more use of Foursquare and article distribution on Wiki than Facebook. What I would say, in every case, is that social media application begins with a blog. All other tools used depend on that hub and ideally, none of them stand alone. As in traditional marketing, social media tools need support, even Twitter!

Social Media costs nothing

All media activity costs. Whether it 's in terms of time, resource, people or actual media costs there is an investment made by the user. Yes, a lot of the applications can be accessed for free i.e. costing only your time, however if you don 't know how to use them properly…

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