Maslow’s Hierarchy of Needs

Abraham Maslow was an American philosopher who was born in the early 1990 's in Brooklyn, New York. He was one of the leading theorists that promoted humanistic psychology during his era. Maslow sought to understand what motivates and inspires individuals. He theorized that individuals possess and hold a group of motivation and incentive systems not related to plunder or insensible desires. Maslow declared that people are motivated and provoked to attain certain needs. When one need is fulfilled a person seeks to fulfill the next one, and so on. The earliest version of Maslow 's hierarchy of needs includes five motivational needs, often viewed as hierarchical levels inside a pyramid. The five stage representation can be separated into basic needs and growth needs. The deficiency or basic needs are said to motivate and stimulate individuals when they are unmet and not fully attained. Also, the desire to fulfill and accomplish such wants and needs will become stronger the longer the duration they are denied. Once these needs have been relatively satisfied, an individual may be capable of reaching the highest level of the pyramid called self-actualization. Maslow though that self actualization is a state that exists when an individual is acting in harmony with his or her full capabilities. In Cormac McCarthy 's novel, The Road, we will examine the character 's physical journey towards self-actualization on Maslow

Psychologist Abraham Maslow created Maslow’s Hierarchy of Needs, a list of necessary needs in order to live with healthy mental. The levels are physiological, safety, love, esteem, and self-actualization. Physiological deals with survival needs which include food, shelter, and water. Safety is the need to be secure from danger, a shelter or safe environment. Love is the is need for affection and belongingness, friends and family. Esteem is the personal worth, success and achievements. Self-actualization is actualizing one’s potential and what you are capable of. According to Maslow, the most important level is physiological and is needed for survival.

Maslow’s Hierarchy of needs was introduced in the mid-1940’s by Abraham Maslow; it is one of the most popular theories of work motivation to this day. the theory was originally used specifically in a psychological setting, but was made more popular by Douglas McGregor in the late 1960’s and began to be used by not only psychologists but managers as well (Steers & Porter, 1983). The hierarchy is based on the fact that human beings have needs, Maslow took these needs and separated them into five categories: physiological needs, safety, belongingness or social needs,

It is easy to see that Etowah’s success is a result of their asset-based development strategy. Taking something old and unused and turning it into a unique asset that supports the town and local vendors. However, many rural communities lack adequate technology and/or connections to advertising. Available funds can really affect how well a small community is able to advertise the various amenities they have to offer. As previously noted, the Chamber of Commerce in Etowah became acutely aware of the town’s inability to market and advertise the downtown area and initiated the publishing of a shopping and dining guide (Lambe, 2008, p. 57). Will this shopping and dining guide be enough to draw in more visitors and tourists from other regions or states? The inability to adequately advertise could potentially affect the number of visitors and tourists going through Etowah, which could put a significant strain on the local economy. Many people depend on these amenities for jobs and if a small town like Etowah is unable to develop a strategy for allocating appropriate money for larger scale advertising, the rail excursions and downtown shops and restaurants will

Throughout life, one’s personality is a very important aspect of that individual’s wellbeing. Such characteristics are not only used by others in attempts to understand their peers, but also determine one’s own satisfaction and view of themselves. People are always attempting to change who they are for the better, in efforts to live a more satisfying and self-fulfilling life through achieving higher personal needs. With that said, when studying the psychological basis behind one’s development and change in personality, one specific theory and stance seems to explain this phenomenon of bettering one’s self; that of Maslow’s hierarchy of needs.

Abraham Maslow proposed Maslow’s Hierarchy of Needs in 1943. Within this theory he stated that people must achieve certain needs and that some of those needs take priority over others. He also went on to state that you must satisfy your lower level needs before you can meet higher-level growth needs. There are five stages to Maslow’s Hierarchy of Needs starting from physiological needs, safety, love/belonging, esteem and finally, self-actualization. Health is considered a safety need, which is the second stage of needs that must be met after the physiological needs (Werby, 2013). Aboriginals across Canada have poor access to health care, which hinders the growth and development of future populations. This paper will compare the Aboriginal and Western approach to medicine, the lack of representation from Aboriginal communities on health surveys and censuses and the effects of the social determinants of health on Aboriginal communities.

In social and political turmoil, certain human rights and needs are argued in the name of progress. There are debates of the necessity of freedom versus safety for people, such as long lines at airport security, seemingly tedious, but protecting from threats unseen by the public. One such person who discussed these needs was H.L. Menchen, a journalist and critic of the popular American life. He once said “The average man does not want to be free. He simply wants to be safe,” which highlights both his argument and the discussion itself, while launching new tangents of debate. Despite the call and thirst for freedom reflected in media and revolutions throughout the world and history, Menchen’s claims about the human need for safety are true, because despite the constant promotion of freedom in society, to survive one must have safety.

As co-queens of our civilization, Alexis and I wanted the best for our piece of Africa. We decided that we could best do this by choosing a constitutional monarchy for our people. We want to have most of the power over decisions regarding laws and buildings but we want our people to still have the rights from a constitution. This government has allowed us to spend money on what we feel the citizens need and also give them what their constitutional rights: schooling and the right to feel safe. The following decisions have been loosely based on Maslow’s Hierarchy of Needs so that our people can flourish.

Maslow 's Hierarchy of needs places the need to belong on the third tier; being a desire that must be met before completing the need of self-actualization. Psychologist Abraham Maslow believed that it is necessary that someone is accepted by others and if that requirement is not met that person can not move on to be self-fulfilled. Most individuals may meet their need of acceptance by conforming and dismissing characteristics that make them who they are. To fit in some people go along with things that they normally wouldn 't: some people follow trends, fads, and popular opinions that they do not even cherish. This is when the need for acceptance becomes out of control and even though they are accepted by many those who change themselves to fit in may not meet the need of self-actualization because they do not know who they really are. There’s this old saying that asks, “If everyone jumps off of a cliff, would you also”. This meant that even though everyone is doing something doesn 't mean its right and that just because everyone is doing something doesn 't mean it 's right for you.There are many examples of people who resisted their need to be accepted and loved to stand for what they believe in; some examples being Ruby Bridges, Equality 7-2521, and Jesus Christ.

This behavior brings competitive advantages to the European luxury brands. Moreover, customers in different countries have different purchase behaviors. For instance, some countries’ customers are willing to move away from common recognized brand, because they want to purchase more exclusive products. Furthermore, because of the increasing speed of globalization, people are more likely willing to travel between different countries. These travelers will buy luxury good during their trips. In fact, Chinese tourists contributed over one third of sales in Europe. The luxury goods industry should notice to adjust the actual demand between local people and tourists in Europe

So how can marketers identify the nature of consumer motivation in order to influence consumer choice? According to Reiss (2005), the guiding factor in predicting human behavior is the identification of individual differences in motivational needs. If you can identify what consumers desire and what will satisfy those desires and motives, then you can begin to predict consumer behavior. The tools for this level of identification can be found in a review of personality theory. History’s most influential personality theorists such as William McDougall, Abraham Maslow, Frederick Herzberg, and David McClelland based their theories of motivation on theoretical reasoning and patient observations; yet, none were based on large scale surveys of an individual’s self-reported driving forces (Havercamp & Reiss, 2003). Prior psychology research on motivation lacked instruments to assess a person’s motivational needs. Leading theories on motivation, therefore, linked personality and behavior, not motive and behavior (Reiss, 2005).

Further on investigating third research question, is there any difference in buying behaviour among different cultures, when it comes to investing in luxury items? The comparison between

On the other hand, the large market potential has drawn a host of luxury-goods companies to enter the China market, which makes the competition fiercer and fiercer. And it is troublesome for LV that there are plenty of fake goods imitating LV’s style prevailing in China, which are actually not likely to reduce LV’s high-end consumers, but would exert negative influences on consumers’ impression and awareness of LV.

A good labeled with luxury brand, of which is also known as superior brand, opposites to those goods labeled for everyday purpose. And in the meanwhile, it is always associated with fashion factor, as a common sense, when people talk about luxury goods. Apparently, luxury brand is treated as a social indicator in some extends since it becomes one of the most important symbols for social status and life style in worldwide nowadays. In the meanwhile, online shopping continues to a robust growth, with a result of online retail sales contributing to 4.9% of total sales in the first quarter of year 2012, under the phenomena of economic crisis(Bureau, 2012). However, if luxury brand performs a good show for online shopping adoption, especially in China. It is known to us that after year 1978 for the Chinese economic reform, China has occurred an explosive economic increase, having a total number population of 13 million people. With a better life standard, Chinese people are hard to get contented by daily necessities. Instead, they want to show off their social status to some extent with spare money. Therefore, luxury branding goods are one of their choice. Also, it is meaningful to get insights from Chinese local people to better understand their online behaviors towards luxury branding goods, as China is a growing market for international business(Brennan and Wilson, 2012).

of consumption to overseas. Xiao believes that other reason for why people buy luxury goods