An Assignment on Nokia Company

Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones group markets wireless voice and data products in consumer and corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and cable television set-top boxes. The Enterprise Solutions group develops wireless systems for use in the corporate sector. Wireless switching and transmission equipment is sold through the company's Networks division. Nokia operates 15 manufacturing facilities in nine countries and maintains research and development facilities in 12 countries.. Originally

It established in 1871 and it is very old company. It was one of the biggest company in world in that time and it competition with other companies who is produce cell phone. The main product is cell phone. Nokia Company produce a lot types of mobile phone and different from other. There are phones with big screen and other with small screen. Also, they have phone with keyboard and other without it work by the touch. Also, Nokia Company provide other services which are internet services such as applications, music, digital media and messages. Nokia offers digital mapping and navigation

“The Rise and Fall of Nokia” case study gives a brief idea about how Nokia Company stated their journey. From the case I come to know how they operates their business, when they entered into telecommunication sector. They are now in decline stage. Once they were the market leader. They served so many people. Create their own brand value to its customers. The case gives me idea about different CEO’s Nokia, how they served their company, what are initiatives they have taken to bring the company ahead. For gain competitive advantages and create value for customers they started partnerships with different companies, joint ventures with different company to get best research and development sectors. They entered into smartphone market later they

Having started in 1865 with a pulp mill in the Finnish town of Tampere, Nokia reinvented itself repeatedly, shifting to rubber boot production early in the 20th century, and then making its first telephone exchange in the 1970s. Its first mobile phone appeared in 1981.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

The main strength Nokia has is the brand itself. Nokia has been one of the most respected and well-known mobile brand in the market. Their products are recognized for its fine designs, accountability, and sturdiness. The brand is associated with the best products in the industry and has developed brand awareness. Although Nokia is having a hard time matching up to the mobile market, they still have a loyal customer base to regain market trust. Nokia’s weakness is its difficulty accommodating to the constant changes of consumer trends. The company is lagging behind with innovative products; indicating Nokia’s incompetent with the market

Nokia, a company which was founded in 1865, set up wood pulp mills to rubber, cable, forestry, electronics and power generation. Upon entering the telecommunications equipment market in the 1960s, it concentrated in the producing radio transmission equipment. It started making phones in the 1980s and in 1991 the first GSM call was made with a Nokia phone and it supplied these GSM networks to other countries in Europe. But In the early 1990s investments in all industries except telecommunication operations were being divested, which led to Nokia being the world leader in the mobile phones industry for nearly a decade, one of its most popular phone being, the Nokia 3310, termed as “indestructible” by comedy website 9gag.com. Nokia

Nokia was the world’s largest mobile phone maker for 14 years. The company was once acclaimed for its marketing strategy success for changing mobile phones from just a communication device to everyday fashion accessories. However, in today’s global smartphone market, Nokia has only 3% of the market share and is declining. The company’s decreasing sales was an obvious sign of vulnerability leading to the selloff of its mobile device business to Microsoft in 2013 (Surowiecki, 2013).

Explain how a company like Apple has gained a competitive advantage over Nokia. Evidence of research is important.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

During this period in the year 1977 Nokia selected a new Chief Executive Officer (CEO) Kari Kairamo who has new ideas about the growth of Nokia in international market. Under the leadership of Kari Kairamo in 1979 Nokia took its first step into joint venture with Finnish maker “Salora” by creating the Radio Telephonic Company called “Mobira”. They have also created the Nordic Mobile Telephone services which was later called as (NMT) network launched in 1981 which was the first telephonic services which was wireless.

Rarity Nokia’s brand name is not rare. In the mobile phone manufacturing industry the other competitors have strong brands as well: Samsung, Apple, Sony Erickson, HTC, Motorola, LG are all strong brands in the arena.

Nokia which is headquarters is located in Finland is a global telecommunications equipment manufacturer (Kwong & Wong, 2011). Stephen Elop the new CEO of Nokia announced a new mobile strategy to adopt Microsoft’s new but unproven Windows phone as its primary smart phone operating system (Kwong & Wong, 2011). The day of his big proclamation the stock market to a 14 cent dive. Vertu was the luxury mobile phone that was founded by Frank Nuovo in the 1990’s.

In 2011, Nokia is still the top global mobile manufacturer but its market share is relatively low in North America with only 12%, including both smartphones and feature phones (Online Marketing Trends, 2011).

Nokia Corporation is a multinational organization, which operates in the global Information Technology and communication sector. Founded in 1865 by Fredrik Idestam as a wood pulp mill, the corporation is headquartered in Espoo, Finland. The