An Athletic Apparel And Fashion Business Essay

Based on The Running Room’s current situation, Cisco considers a number of alternatives to her present marketing strategy. On one hand, she could continue to maintain a broad target market to appeal to both casual athletes--with more fashion-conscious products that aren’t necessarily running shoes--and serious runners, while attempting to tap into the growing market for women’s athletic shoes with expanded product lines for female athletes. This strategy would help her maintain her aging loyal customers, as she could offer athletic shoes that reflect the new exercise programs that they are becoming involved in instead of running. Conversely, she could narrow her target market to just serious runners, by investing in the high-end molded running shoes and the additional training and promotion that would be required to sell them. An analysis of The Running Room’s strengths and weaknesses can help her determine that the second strategy is the most worthwhile to pursue moving forward. As a former nationally-ranked runner herself, and with both a proven track record for catering to serious runners (who make up a majority of her sales) as well as the flexibility to switch product lines fairly easily, Cisco’s business strengths would support a shift to a more serious runner target market with relative

New Balance was founded by William J. Riley in 1906 in the city of Boston. Riley started by making arch supports for customers who had to spend all day on their feet. Over time the building of arch supports led to the creation of his first running shoe in 1925. As part of a local running club, Riley capitalized on an opportunity to improve running shoes of the time and his designs became widely popular. His new running shoes became so popular that by the 1940’s that production spread from running to many other sports. Then the expansion of the manufacturing significantly increased as he realized a need to running shoes with more selection for wider feet, and

Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.

Corporate values are ‘the operating philosophies or principles that guide an internal conduct of the organization and its association with its clients, partners and shareholders’. It is also a fundamental and long-lasting belief that specific mode of conduction highly valued by the organization’s membership’ according to IBM corporate responsibility report (2002, What is the value of company).

Economic: Continued economic struggles, especially within the European Union, have the potential to negatively affect Lululemon’s international expansion(Thomas

the two cashier mistake scenarios before evaluating how ethical they considered the actor was in

Finish Line, Inc. is the second largest leader athletic based company in the United States. The company was founded in 1976 and now operates over 600 stores in 48 states. Finish Line is the franchise company of the Athlete’s Foot in Indianapolis, Indiana. By 1981, the company expanded beyond the 10 franchises they owned. The Athlete’s Foot franchising rights were to operate franchises within the borders of Indiana, so the owners decided to start their own company and named it The Finish Line. Prior to the company being traded on the NASDAQ under the ticker symbol FINL, its annual gross was nearly $100 million. The company has significantly expanded selections and product lines—a typical store will show 600 to

lululemon manufacturers and sells high quality running, yoga and training apparel. Lululemon was founded in 1998 and as of 2016 has 354 stores worldwide.Lululemon designs high end leggings that are lightweight and made to maximise comfort.They provide a wide range of colours , styles, materials and feels, to suit every individual.Different to other brands, they base their tights off feel and sensation to give the buyer a customized product. Leggings and all other products are sold exclusively in Lululemon stores only. The brand receives low cost free publicity through its brand ambassador program , which makes the brand visible throughout the community.

“I’m in love with all these shoes and clothing!” I thought to myself as I first walked into Finish Line. When I stumbled upon Finish Line I knew this was the right store for me. I’m an 8th grader at Silver Hills Middle School. This company is honestly important to myself and others that I know of. I love exercising and especially if I’m working out in the right clothes. There are clothes and shoes from Finish Line that my family has bought and liked throughout our family history. To this day, my family and myself have been shopping at Finish Line if we ever need anything comfortable to wear. Finish Line is able to sell 24 types of clothing and shoes and that’s what I love. I know people speak greatly about your company and how it is useful to them. I also love how the workers are helpful and always persuade the customers to buy their items. But are you getting enough customers?

1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization. Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages

Which shoe is better, Adidas or Nike? Adidas and Nike are similar in a way that they both advertise shoes, but they both use different tactics. The main question though, is which shoe brand is better? The Adidas advertisement aimed at teenagers focuses on finding a shoe that makes them feel happy and one that they feel comfortable in, whereas the Nike advertisement focuses on being able to trust Nike and that they will provide them the best shoe to help them be the best. The Adidas brand and its ads are really interested in using famous people and well known superstars. Also, Adidas value sponsoring teams and global events. However, Nike values sponsoring specific stars in a wide range of sports, and they use main symbols in their ads to describe

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,

As the political situation is stable, so its better for business to invest money in securely. In that case, there is no political bad affect in Nike business in the united kingdom.

The essay is based on case that is titled “marketing sports equipment”. Outlined within the essay are three target markets, the consumer sales promotion that should be offered for each, most effective and non-effective media platforms for the target market, and the recommended partners.