An E-Business Analysis of Amazon.Com, Inc.

1377 Words Nov 25th, 2012 6 Pages
An E-Business Analysis of Amazon.com, Inc.
BUS 352: e-Business

An E-Business Analysis of Amazon.com, Inc. Very few individuals can say that they have done what Jeffry Bezos has done. Jeffrey Bezos is the founder and CEO of the world’s largest online retailer, Amazon.com, Inc. Back in 1994, when the company finally came into fruition, the idea of selling anything via the internet was something new and pretty radical. Originally started as an online bookstore, but soon developing into a more diversified market. The range of Amazon’s reach is worldwide; they sell practically anything and have separate retail websites for United states, Canada, United Kingdom, France, Germany, Italy, Spain, Japan, and China (Amazon.com,
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It also includes access to the Kindle Owners Lending Library, and members are able to borrow certain titles for free. Personalization is a great way that Amazon is able to recognize their customers and give knowledgeable suggestions on what the customer may prefer. They do this through collaborative filtering. Collaborative filtering is a marketing research and personalization method that uses the search history and customer data to recognize what they and others have in familiar and would perhaps enjoy (Turban, King, & Lang, 2011). Furthermore upon opening the Amazon.com website the customer is greeted with a list of what other customers are currently looking at, and other items that are similar to the likes of the customer. Amazon is not only a supplier of goods; they are also manufacturers’ of goods as well. Bridging the gap from retailing and manufacturing is no easy task. Especially manufacturing a highly complex device such as the Amazon Kindle originally intended as an E-reader and has flourished into a full blown tablet pc (O’Brien & Shambora, 2009). What is being spoken of is the Kindle Fire which is a color touchscreen tablet that retails for a mere $200, which is $300 less than the newest Apple I-Pad (price comparison taken from Amazon.com). In addition to the Kindle, Amazon also sells products under its’ own private name,
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