An Early Pregnancy Is No Fairy Tale

925 Words Feb 9th, 2016 4 Pages
Many companies use advertising to convince, sell, and gain more consumers. Advertisement is a form of communication that focuses on a certain topic without sounding too needy or annoying. The ad “An Early Pregnancy is No Fairy Tale” conveys a message to control and stop teen pregnancy. The advertisement represents the ironic story of Snow White and the seven Dwarfs to indicate that early pregnancy can ruin a person’s dream of a fairy tale.
The advertisement is a picture of Snow White and her seven children that represents the seven Dwarfs. Instead of the traditional fairy tale where the princess lives happily ever after, this ad turns the innocent Snow White into a teen mom who is struggling to take care of her seven children without a handsome prince’s rescue. Snow White has a phone in one ear, a crying baby in one hand, while cooking eggs in the other. Her facial expression looks depressing and stressed out which indicates how tough life can be for a teen mom.
The designer used a lot of brown and neutral tones, except for Snow White. The designer wants Snow White to stand out which is why she’s in a blue dress with a red headband. The designer’s strategy is to make the audience’s eyes drawn to Snow White’s expression. The picture has an old vintage effect to make it look like the olden days and to match with the fairy tale theme.
This ad has a lot of things going on. Each of the kids are doing their own thing. There are four children on the countertop messing around while…

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