An Early Pregnancy Is No Fairy Tale

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

The film “Snow White and the Huntsman” depicts the journey between the two main characters Snow White and Ravenna the evil Queen. Snow White, who is played by Kristen Stewart for majority of the film, has been locked in her slain father's castle for years. The character is imprisoned by her father’s evil second wife played by Charlize Theron, whose now queen. The Queen also lives in fear of losing of her young appearance and uses the blood of virgins to restore it. She tests the success of this with the well-known mirror on the wall. When the magic mirror reveals that Snow White is the source of her immortality, the queen seeks to kill Snow White. In “Snow White and the Huntsman” many patterns are used like the camera shots of the film, lighting and color. The pattern of camera shots is seen throughout the movie using close ups shots and wide range shots. For example, when Snow White fled from the castle and is chased by the Queen’s horsemen into the Dark Forest, there are close up shots of medieval like armor enforcing the idea that the film is not in modern day and the action of the film will be done with weapons like swords and axes. Close up shots of Snow White and Ravenna dictates who is in power and who is not. The shots show Snow White wearing peasant’s clothing, whereas the Queen wears jewelry, expensive clothes and a crown. Wide range shots are shown in film with vast plains, castles and battles’ giving a sense of realism to the setting. Lighting is another pattern

In this ad it reads, “ One child is holding something that’s been banned in America to protect them. Guess which one.” It again gets straight to the point and is very blunt in its statement. There is no guessing what they are referencing or what their point is in this

In the essay "What Pregnant Women Won't Tell You - Ever", Elyse Anders talks about the downsides of pregnancy. Some of which I wasn't aware that could happen but other I was. I was aware of common symptoms like having a trouble staying awake, morning sickness, frequent urination, pooping and not being able to drink. But, I was not aware of the others.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

This ad shows emotional appeal because there is a mother taking care of her children.

Snow White’s predominant attributes are her dark hair, big brown eyes, red lips and slim body. Her signature dress with blue top and yellow skirt underlines her graceful movements while walking and dancing. The bright red hair ribbon and the puffed sleeves match her wide-eyed look and point out her innocence. Moreover, this innocent look, gentleness and immaturity become apparent in every scene of the film. The timbre of her voice is fairly high-pitched and stressing and inflection are those of a young child. This stands in contrast to her romantic longings for the prince when they first meet. Allan finds that Snow White’s sexuality can be seen as “ambiguous because although she is seen as a child … she also has sexually longings for the prince” (39). Evidence can be found in the queen’s envious and jealous reaction when she learns of the first meeting between the prince and Snow White.

The commercial begins with a young boy riding his bicycle down the street. Seeming to be disappointed, he proceeds to name things he ‘won't’ ever be able to accomplish; learning to ride his bike, catching cooties, traveling the world with his dog, and getting married. Standing in front of what viewers assume is his home, the

In this celebrity endorsed PSA by the Candie’s foundation, features a young actress by the name of Bella Thorne, she has been featured on the Disney Channel and Candie’s TV commercial. She is also well known amongst the targeted audience: teen girls. Candie’s is a well-known junior clothing brand exclusively sold by Kohl’s department store. June 2001, Candie’s launched a non-profit foundation called the Candie’s Foundation. It was founded on the mission to educate young teen girls to think about the devastating consequences of teen pregnancy. In this particular PSA it starts out with a powerful message in bold white uppercase letters, “YOU’RE SUPPOSED TO BE CHANGING THE WORLD… NOT CHANGING DIAPERS.” (Candies Foundation n.d.). The advertisement relevant to teen girls because the PSA uses all three appeals (the celebrity endorsement, the impact of the words, and the statistics) and by the teen being exposed to the PSA the girl will think twice before getting pregnant. The purpose of the ad is to educate girl to not get pregnant at such a young age because they have a bright future ahead of them. Whoever created this advertisement used all three types of rhetorical appeal: Ethos, Pathos, and Logos.

Snow White wears her recognizable blue and yellow dress with a puffy shoulder sleeves and lace. She attempts to show her maturity by modifying the dress to be tight fitting and short in length, even showing off parts of her black lace bra with the low neckline. Snow White is attempting to embrace her sexuality by appealing to men, although she is misrepresenting herself because she looks promiscuous. In the modern world, she would possibly be harassed because of her appearance, and she would be negatively looked

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

This brings me onto the next subject, appeals. Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in. A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but that’s what it’s there for

ad consisted of a party where kids were dancing and along were dancing the 3 little tiny teddies featured on the product packaging. One character of the Tiny Teddy scattered the hundreds and thousands little snacks all over the floor while opening when it was

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her