An Effective Brand Image Of The Integrated Marketing Communications Mix

Due to its low cost, it is very easy to integrate into other technologies like cell phone.

| * Relatively cheap to set up * Trace and track users * Prompt conversations * Encourages engagement and enhance user’s experience.

Presso Mobile Company has been established and opened in year 2012. Presso Mobile Company is mainly based in Melbourne, Australia and has become the well-known mobile coffee provider in the mobile coffee industry with quick service and serving of quality coffee. Presso Mobile Company located at 233 Lonsdale St, Melbourne Victoria, Australia and having six franchisees at different suburbs. Presso Mobile Company is mainly selling hot and cold coffee drink such as espresso, mocha, latte, macchiato and etc. Presso Mobile Company is selling some easily consume food too such as sandwiches, wrap, and muffin and rolls that being freshly made every day. The main objective of Presso Mobile Company is to provide the quick, friendly use and quality product and services to the customers. Presso Mobile Company normally promote the products and services through social media like Facebook , Tweeter or Instagram in order to grab attention from the public. Presso Mobile Company has successfully built a good brand image in the market thanks to the excellent customer service and good and consistent products. Presso Mobile Company believe that there is a big potential grow for this business in the future as the growing of coffee lovers in Australia and drinking coffee has become the culture of Australians and also an essential drink for everyday life

The definition of ‘marketing’ is widely debated among numerous professionals within the industry, The Chartered Institute of Marketing defines the concept as ‘the management process responsible for anticipating and satisfying customer requirements profitably’ whereas Kotler and Armstrong define marketing more simply as ‘managing profitable customer relationships’. Fullerton and Mers go into more depth and consider how the idea of marketing is presented when in the context of the sporting industry, they believe ‘sports marketing consists of all activities designed to meet the needs and wants of sports consumers through exchange processes’.

Integrated Marketing Communications (IMC) is a simple concept that helps to ensure that the communications between the promotional implementations are interconnected properly so that they all work together harmoniously. This concept is also something that is not new in the world of marketing. “IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brand’s marketing mix (product, place, price) such that all elements speak with one voice.”(Shimp, 12).

Celebrities consult with marketing agents who uses three strategy efforts for personal branding. First, the pure selling approach where “an agent presents a client’s qualifications to potential buyers until he or she finds one who is willing to act as an intermediary” (Solomon, Marshall, & Stuart, 2016). Second, the product improvement approach where “an agent works with the client to modify certain characteristics that will increase his or her market value” (Solomon, Marshall, & Stuart, 2016). And third, the market fulfillment approach where “an agent scans the market to identify unmet needs. After identifying a need, the agent then finds a person or group that meets a set of minimum qualifications and develops a new product” (Solomon, Marshall, & Stuart, 2016).

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

Marketing mix are the set of marketing tools that firm uses to pursue its marketing objectives in the target market. The various variable of the marketing mix :

Integrated marketing communication (IMC) is defined as "a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them" (Duncan 2002, p. 8). To better understand the real-world application of IMC, a call has been made for case histories that focus on IMC best practices (see Duncan and Mulhern 2004, p. 19). In this paper, we provide a case study that demonstrates how one company--Imperial Tobacco Limited (ITL), which is Canada 's largest tobacco

Marketing is essentially the act of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. There are many important components of marketing, including the marketing mix. Generally, the marketing mix refers to the 4 P’s, product, price, place and promotion. Place is also referred to distribution, which is what will be discussed in the subsequent sections. Alternative strategies relating to distribution will be presented, a final strategy will be selected and the reasoning behind the choosing will be discussed. The alternative strategies will revolve around marketing channel, direct and retailer. Distribution intensity, exclusive and intensive along with channel intermediaries will be discussed in conjunction. Additionally, it should be noted that this discussion of distribution revolves around a backpack that is to be targeted at Outdoor Enthusiasts, in the simulation, Marketing Practice. It should be noted that intensive distribution was not a considered strategy due to the inability to successfully apply this intensity in the simulation given the target segment and product price.

I will pay £1250 every month. The place I chose to set up as my café

Advantage Kayaks considers itself a boutique kayak manufacturing business employing one full time boat builder. It has been in operation for ten years undertaking mainly individual orders for the elite and recreational, surf and flat water racing classes. The business appears to be experiencing a scalloped product life cycle pattern because of the constant overall growth and also seeing an increase in competition (Kotler et al. 2012). There is therefore sufficient demand to warrant an additional part time employee. Based on these factors Advantage Kayaks management team have indicated they would like to undertake a strategic marketing process.

Synopsis: Based on the financial analysis as shown in the Exhibits 1-9 and taking into account the effects of cannibalization on Paramount Pro and Avail, I recommend Paramount to adopt the niche positioning strategy. This strategy would (as per the financial

The concept of Integrated Marketing Communication (IMC) focuses on merging or linking all forms of communications together in a pact. The concept is critical in the promotion, advertisement and brand building of goods and services at the marketing arena. The merging of promotional tools and use of lined communication approach is essential to the success of every sales and marketing companies. The chief aim is to excite and lure the customers to buy one 's goods (Bruce and Peters, 2012). The strategy also assists in meeting the current stiff competition on the global markets. The traditional form of advertisement is also worth credit. However, the digital IMC services have an upper hand, especially in this digital era. The

However, Moller (2006) highlighted that the shortcoming of the 4Ps marketing mix framework, as the pillars of the traditional marketing management have frequently become the target of intense criticism. A number of critics even go as far as rejecting the 4Ps altogether, proposing alternative framework