An Efficient Balance Between Advertising And Advertising

1633 Words Nov 28th, 2014 7 Pages
Goals
Marketing
Reach as many potential customers as possible by finding an efficient balance between advertising and its media types as well as PR and its media types.
S: Reach out to as many customers as possible by balancing the budget for overall promotion as well as advertising and PR separately based on the sensitivity for each type of bike.
M: Awareness will be equal to or greater than 0.25, 0.30, and 0.10 for the mountain, youth, and road bike, respectively. PR will be greater than or equal to 0.10, 0.10, and 0.30 for the mountain, youth, and road bike, respectively.
A: Based on market research, effectively allocate the overall promotional budget towards advertising and PR and their media types.
R: The greater the market reach, the greater the potential revenue and market share.
T: Progress will be measured after each year to ensure goals are being met.
Operations
Increase and decrease capacity as necessary to correspond with the production requires for current and future product types while gradually increasing efficiency and quality expenditures each year.
S: Increase and decrease capacity as needed while gradually increasing spending on efficiency and quality.
M: The closer the production percentage is to 100%, the better as this means the firm has effectively matched capacity and sales volume to minimize idle time and wastage.…
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