An Era Of Mass Digitization

1611 Words Dec 11th, 2015 7 Pages
In an era of mass digitization, the consumer health technology market has skyrocketed and continues to rapidly grow. According to a study by the Consumer Electronics Association (CEA), 75 percent of all online consumers say they own some form of a fitness technology product (mHealth News). In addition, 95 million Americans currently use their phone for health-related uses (The Atlantic), and by 2018, the overall number of wearable devise shipped to consumers is expected to reach 130 million (Huffington Post). The burgeoning world of health technology products has driven prominent technology companies, start-ups, and major investors, into the market. For instance, venture capitalists invested over $2 billion in digital health start-ups, and in the first quarter of 2014 alone, digital health funding reached $700 million – an 87 percent year-over-year growth over the same quarter in 2013 (Beckers Hospital Review).
With the drastic rise in demand for and popularity of health, nutrition, and fitness smart devices and applications, individuals have more tools available to them than ever before to help encourage and monitor health behaviors. Moreover, improving healthy behaviors, including engaging in fitness and proper nutrition, is now readily available at the touch of a button thanks to the upsurge in Mobile Health (mHealth). mHealth refers to the use of mobile communication devices (phones, tablet computers, PDAs, etc.) for health services and information (Mobile Health: A…
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