An Ethical Code Of Conduct For Marketing

1130 Words Oct 14th, 2016 5 Pages
In many cases people voluntarily see the advertisement and choose to be open to the idea presented by the marketing agency. However, there is an equally higher number of audience that involuntarily becomes a victim to these sometimes false advertisements. The question that arises here is whether this kind of consumerism is ethical or not. Hundreds of example clearly show how some people buy products that don’t need and wouldn’t buy if they were not falsely advertised, especially in the case of children and of health products. The advertisements happen to ruin family budgets which eventually may cause families to break as well. An act or a campaign promoting such behaviors is most definitely unethical and should be dealt in a way every other ethically challenged matter is taken care of.
To resolve the dilemma of persuasive marketing, a simple three step procedure shall be implemented: defining an ethical code of conduct for marketing, setting up a review committee and making it a national law to accept and practice the former points.
Laws shall be passed that every advertisement and marketing campaign strategy shall abide by certain rules of ethics. These ethical by-laws must be researched thoroughly and written and compiled by a highly competent group of individuals who have previously served in law making agencies of their country. Once the marketers and advertisers cross check their advertisement against the newly written ethical code of conduct for marketing, then they…
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