An Evaluation of Virgin Australia Airlines in the Low Cost Airline Industry

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An evaluation Virgin Australia Airline within the low cost airline industry Chapter 1: INTRODUCTION Virgin Australia Airlines Pty Ltd formerly known as Blue Australia Airline is a private low-cost air transport carrier branding itself as Virgin Australia. Established in 2000, and the company offers both local passenger air transportation and international operation service. The vision of Virgin Australia is to revolutionize the air travel market by providing excellent service and seamless experience for customer across local and international operations. Objective of this study is to evaluate the Virgin Australia Airline within the low cost airline industry. To enhance the great understanding of the Virgin Australia, the paper provides literature reviews on the company. 1.1: Literature Review on Virgin Australia Virgin Australia is the second largest airline within the Australia airline industry, and the company is the largest company utilizing the Virgin brand. Established in 2000, and the company headquarter is at Bowen Hills in Australia. Virgin Australia was co-founded by Sir Richard Branson, a British businessman. In 2000, the company was operating on a single route, however, after the collapse of Ansett Australia in September 2001, the company suddenly found itself to become the second largest airline in Australia. After the company has operated low-cost carrier for several years, the company improves its service by offering international transport

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