An Evaluation of the Factors Affecting the Online Shopping Intentions of Consumers in China

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

For most multinational corporations, one common challenge goes with the business expansion into other countries – the localization effort to enable implementation of their business strategy and value proposition into targeted country. Amazon is no exception while trying to enter the China market. Attracted by the outstanding 1.3 billion populations, stronger consumption ability, and increasing acceptability of online shopping, China has become the most potential market in the world. The key to achieve international e-commerce success lies in understanding the critical factors that affect customers’ decision of whether to adopt the services. Generally speaking, they are product selection, service

47% (almost half) of online consumers in Middle East, Africa, Pakistan, India have never shopped online (Nielsen Global Consumer Report 2010). Online shopping provides several facilities like 24x7 shopping at the comfort of home with no travel, wider products availability, better product selection and access to all specifications etc. E-shopping has the potential to replace traditional in-store shopping. There are many motivations for enhancing the experience of online shopping like online shopping open the doors to access the global market place for marketers, introduces the more flexibility in shopping as compared to traditional shopping environment and revolutionising the speed of business. These motivations have encouraged businesses to attract and retain customers by understanding the new ways of online shopping behaviour. Additionally, the evolution of online shopping has opened new doors of opportunities to exploit and provide a competitive advantage to the firms, smart and fast enough to seize new opportunities by adapting itself strategically and technically which

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both

In recent years Online shopping has become a major trend in every market around the world. Consumers have increased the use of Online

In the last 2 decades, the online shopping infrastructure has emerged with the speedy growth of electronic commerce. E-businesses all over the world have become a widespread medium for buyer-seller transactions as a means that compliments and supplements the experiences of a physical store. Few of the key success factors are:

As technology has evolved it has transformed society for many people around the world. Within the last few years e-Commerce has become one of the ideal ways of shopping as individuals enjoy online shopping because of its easiness and convenience. The ease of buying products or services from the privacy of your own home anytime of the day. Buying options are reduced to a minimum with the ability to transfer funds online. Because of its accessibility, consumers can save time as well as money by searching for everything online. One of the advantages that ecommerce operations interact with it customers is providing effective customer service and convenience. It is an important factor causes of shopping intention. The location is

Have you ever been inside stores, It's packed and you just can't find what you're looking for? So you go home and decide to find the item you were looking for online. There's two type of people of in this world those who like to shop online and those who like to shop in stores. Most people prefer online shopping rather than shopping in stores. I know this because websites are created so that the buyers like me and you can spend more time on it which means more money. Three main causes why people spend more money online are the larger carts, pricing, and increased browsing time.

The online shopping market showed a continuous growth in revenue and employment in the last years (“CBS Statline - Detailhandel,” 2016), but despite this growth there is also a heavy competition for market share going on. Webshops are trying to be unique and focus more and more on the benefits of online shopping and in the meantime counteract the disadvantages. Research showed that the main reasons for consumers to make online purchases are convenience and enjoyment (Childers et al., 2001). These factors are strong and accurate predictors of the attitude towards online shopping. Improvement of these factors will improve the attitude of the consumers towards online shopping and so the chances that consumers will shop online. In this chapter an overview the advantages and disadvantages of online shopping will be given.

In addition, in this study also understand the influences of the social factors toward to purchase intention of consumers in online shopping and also study the attitude of the consumers purchase intention in online shopping.

Before we start practically working on our project we had to do a lot of theoretical work which includes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are working on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to understand Online shopping & its various application and the ongoing researches in this field.

Evident from the research conducted it can be concluded that there are many different perceived attributes to online shopping. With the most important attributes being financial security, convenience and website design.

Shwu lng Wu ( 2003) in his study “The relationship between consumer characteristics and attitude toward online shopping” examined the internet users concerns and understandings of online shopping. He measured the attitude of internet users about online shopping with the help of fishbein model. Study showed that consumer attitudes can be measured by fishbein model and examined that consumer characteristics are the main factors that influences the consumer attitudes and online shopping behavior. All the consumer benefit perception factors positively influences consumer attitudes towards online shopping. ( Page 41). Shwu Ing Wu says that marketers must adopt new strategies to get the benefits of online shopping, convenience, more information, effectiveness and modern, freedom of choice of products and frame the excellent home page to attract consumers to buy goods and services. Fishbein model was framed so that consumers attitudes towards some objects can be derived from consumers beliefs and feelings about the different attitudes about the object. Fishnein model is also known