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Everybody has a favorite place to eat. Eating out can be a very pleasant experience or a disastrous one. People are free to choose from a wide range of different restaurants where to spend time and have a meal. Although, not all restaurants are the same and each has different characteristics regarding class, interior, cuisine and service. This paper provides a comparison of 4 different restaurants (fast food, casual, upscale): McDonald’s, Panda Express, Applebee’s and Delmonico’s.
Going out to eat should always be a pleasurable experience. One goes out to eat at a restaurant for several reasons including not wanting to cook, to share an outing with a friend or family member, or to celebrate a special occasion. When going out to eat, there are three distinct criteria that one must look at in order to determine if a restaurant does or does not meet a patron's expectations. These criteria include the menu, quality of food, and the price of the food. On a recent trip to visit a Mexican restaurant, Mi Tierra, where I had never been before, I applied these three criteria to determine if I would make a return visit to this establishment.
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71.
During the past decade, retail markets have undergone many changes in their processes, services, and formats. The last part of distribution of the market strategy, retailing serves as a bridge between the final consumer and the mass producers of products. Retailing has reached every corner of the globe, and Wal-Mart has been eying areas where the
The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining
A distinguished structure that is present in today’s retail environment is a shopping centre. A shopping centre is where multiple stores presenting different merchandisers are formed under a building and allocated through a leasing agency. Shopping centers are aimed towards middle income suburban residents who are mobile. A shopping centre has controlled walkways which enable consumers to walk from store to store. Plenty of effort is put into developing the design of a shopping centre, thus increasing the amount of time people spend shopping. The
When companies fall behind in the market share, there is no magic wand to wave around, and with intense competition in the department retail business, it is a struggle to maintain profits, expand and modernize.
When a child tells you they have been sexually abuse, believe them until otherwise proven. Children who are not believed generally suffer a hard time Ignoring or avoiding painful feelings. Avoidance may reduce consciousness but will not alleviate the experience. Generally, avoiding or ignoring can lead to engaging in other problems. Something may in fact have happened that will unfold through this process. If you close off their communication, the opportunity to uncover essential events could be lost. Children in these instances lose confidence in trusting others as well as confidence in themselves. Furthermore, future sexual experiences will in some way become a struggle be it physically, mentally or emotionally because their prior experience
The concept of servicescape emphasizes the impact of the physical environment in which a service process takes place. (Booms and Bitner, 1981) Whereas the quality of the food
These days life has become much more easier to navigate and we can track what we do or spend on a daily basis by using technology and in particular, with apps. There is virtually an app for everything these days. You can buy or install useful apps in your smartphone or tablet to use wherever you go. Speaking of apps and going, we've seen a resurgent of budget conscious people and the term budget, extends from the usual daily living to the occasional vacation spending. Let's look at a few apps that can make your travels more enjoyable.
Source : Adapted from A. Parasuraman, Valerie Zeithaml, and Leonard Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49 (Fall 1985)
(2004) 'Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model', Journal Of Marketing Management, 20, 7/8, pp. 897-917 ). I will use to develop the level of fine dining segment. I would be interesting to explore factors influences customer willing to pay for quality service. I would also seek the relationship of quality employee impact to customer repeat purchase patronage
The past decade has witnessed sea change in the world of retail, of which increasing competition is just one aspect. New and emerging technologies and customers fragmentation has made it even more difficult for retailers to retain consumers who are loyal to their stores. Walters and Hanharan have identified four key elements of the strategic direction that are retailer may take, they are:
Strategic retail management provides an opportunity for a company to develop its market approaches both locally and internationally. It presents the company with an opportunity to develop its market abilities and achieve its objective through building a brand that fits into all markets that it ventures in during its lifetime. Strategic approaches to the retail market provides an organization with an opportunity to meet the needs of its customers, develop brands that compete favorably in the international and local retail markets while building a lasting brand that sustains market pressures. For years since its inception, Legend Company in China
Likewise, (Wee, 2002, cited from Dawson, Bloch, and Ridgway, 1990) stated that some consumers have experiential motives for shopping which result from hedonic or recreational motivations. Through a survey of visitors, the results clearly