An Exploration Investigation Of The Coca Cola Organization

The next stage is a stage of providing the actual change actions. Here, the company has chosen a new CEO and President, Douglas Daft, who was an opposite of Ivestor. Daft was a delegator, who wanted to turn Coca-Cola to a most desired company by employees in the world. He also saw a company as a head of the class, when speaking about diversity of workforce and business. Daft was fast in his actions. He has put Ware on the position of Vice-President for Global Public Affairs, as he was concerned about diversity issues in the company as well. They applied Ware’s suggestions about supporting the diversity from the top-executives and tying compensation increases to the achievement of diversity goals. On this stage, the U.S. District Court for the Northern District of Georgia approved the Settlement Agreement, which was used to non-hourly U.S.-based workers of the company, excluding its bottlers and called for pay-back to employees, future pay equity and equal employment opportunity. Task Force was created to provide an independent supervision of company’s compliance and was reporting on implementation of these programs. On this stage, Coca-Cola learned a lot about its past mistakes and provided dozens of changes to its policies and procedures. As it is not possible to change a whole organization in a short-time period, Coca-Cola was implementing changes during the next decade after a lawsuit and even created a document, called “Manifesto of

Adopting the right structure to match its strategy and environmental conditions is another reason for Coke’s effectiveness. It has a functional structure with an international division. The structure is designed for efficiency and control, and it delivers economies of scale/scope and low-cost production. Under Goizueta, Coke has a dominant market share and the “world’s greatest brand,” however, towards the end of his term, the company experiences a blinded stage due to a lack of effective scanning/control systems to alert management to symptoms of organizational atrophy.

The multinational company that I have chosen is Coca Cola Company since it is a very popular brand and has been serving its customers for more then 10 decades and even after so many years its popularity seems to be increasing day by day which itself speaks about the company's remarkable performance. The Coca Cola Company is an American multinational corporation and manufacturer, retailer and marketer of the nonalcoholic beverage concentrates and syrups (Wright, 1999). It came into existence in 1886 and was invented in Columbus, Georgia by John Stith Pemberton. The current statistics of the company shows that it is currently operating in over 200 countries offering its customers over 500 brands with each day serving of more then 1.7 billion (Charles W. L. Hill, Essentials of Strategic Management, 2012). .Further more the Coca Cola Company is alone responsible for the 78% of the total gallon sales of all the beverages sold worldwide. The company is listed in New York Sock Exchange and is very popular in most of the countries especially United States of America, which alone consumes 47% of the total gallons, sold worldwide (Zurkuhlen & Meeker, 1987). The company headquarter is located in Atlanta, Georgia, United States of America and its current chief executive and chairman is Muhtar Kent (Charles W. L. Hill, Strategic Management Theory: An Integrated Approach, 2012).

The stakeholders are an integral part of the firms like Coca-Cola. The story inside every bottle of Coca-Cola is written in part by the stakeholders, customers, consumers, sellers, bottlers, suppliers, partners, governmental organizations and non-governmental (NGO’s), nonprofit organizations, and many others who have an interest in the business. Its value the opinions and insights of the stakeholders and rely on them to help shape the Coca-Cola sustainability reporting etc.

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

Coca-Cola is “Tall” in terms of organizational complexity. Coca-Cola is controlled through a vertical hierarchy, with decision-making authority residing with the company’s upper management. Daily and routine decisions are made by the line managers at the middle level.

The objective of this report is to evaluate the Organizational Resources and Competitive Strategies of The Coca Cola Company in the USA. This study is conducted in order to carry out the company’s overall strategic Marketing reasoning. The report will highlight the Marketing capabilities, Competitive strategies adopted and the competitive Advantage Coca Cola USA has over its competitors in the country.

This paper focuses on global business strategy of The Coca-Cola Company, who is the leader in the beverage industry as well as, the world?s leading soft drink maker that operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. The paper will concentrate on the PESTEL analysis of the organization focusing on the external factors of the business and the environment where it operates. All of the following environments will be discusses in the research; Political, Economic, Sociological, Technological, Legal, and Environmental as they the changes in the market segment. Within this paper it will discuss some of thr

Coca-Cola Company has realized significant growth since its establishment to become a global leader in the marketing, manufacturing, and distribution of syrup and soft drinks. Out of the four generic strategies, the company has followed the differentiation strategy to make its products unique in the market. Its interest is to maximize the market share through the development of the most innovative products and the establishment of effective strategies to influence the customer’s decisions. In such a way, the company has integrated various strategies to ensure that desirable results are attained in the market. Its strategic choices align with the differentiation strategy in an attempt to make its products unique and meet diverse market requirements. To reduce its weaknesses, the company should consider exploiting key opportunities in the market including venturing in the packaging of water, promotion of new brands, and launching of healthy products. In particular, the vision and mission statement of Coca-Cola seems to have reconfirmed and changed in this process of company’s strategic analysis.

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The essay describes the key characteristics of Coca Cola Company and how these characteristics are aligned with the organizational behavior. The motivational theories are also discussed in detail which could be useful in managing such a large workforce.

The company of focus is the coca cola company; it is a multinational company aimed at catering the world’s need for beverages. The starting point of the company begins with the company’s mission statement. The mission indicates that the sole aim of the company is to refresh the world, inspire moments of optimism and happiness and eventually to create value and make a difference. The vision of the company similarly serves as a referral point for the business that is largely multinational. In order to sustain this significant growth by the company, the vision stated by the company points out what it needs to do. The vision states that in terms of people, it aspires to be a great place to work, where the people are inspired to be the best versions of themselves. Coca-cola, brings forth to the globe a quality portfolio of beverage brands that attempt to satisfy the people's desires. The company also seeks to establish a loyal and winning customer network and suppliers which aims to create an enduring relationship with their clients. The company also aims to be highly productive and a fast-paced organization (Grundy,213-229).

The changes in laws and regulations, for example, bookkeeping gauges, assessment prerequisites and natural laws and outside locales may influence the book of the organization and their section in remote nation. Other than that, the progressions in the way of business as non-fermented refreshments can increase aggressive item and valuing weights and the capacity to enhance or keep up the offer in deals in worldwide market as an aftereffect of activity by contenders. Nonetheless, Coca Cola persistently checking the strategies and regulations set by the administration.

The name Coca-Cola is one among the foremost common brands within the world and the company and graded the most important company in beverages trade these days. This can be therefore as a result of the Coca-Cola Company continues to achieve growth to the timely increasing across the planet, the corporation operates presently in additional than two hundred countries with 84,000 suppliers this makes seventieth of the company’s turnover to be from different foreign countries. This can be potential thanks to globalization; John Pemberton founds the corporate within the 1880’s within the US of America with a decent name for consistency and top quality, within the early stage storekeepers requested for a gorgeous package with complete recognition.

In this assignment, is to study Coca-Cola to evaluate the Coca-Cola with the Performance Management and Appraisal.