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An Extension System Of Traditional Management Accounting

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Strategic Management is an extension system of traditional Management Accounting in order to solve or overcome the limitations of antique system of Management Accounting. Strategic Management can also defined as a system that involved both internal and external environments to help maximise the role of management in practices. According to Johnson and Kaplan, the weakness of traditional Management Accounting are when the system emphasis more on internal & financial information rather than concern with external factors which can be more important nowadays as more technologies are used. By using up-to-date technologies, Management Accountants can enjoy more benefit compared to the past and this will consider as relevance lost if they are not utilising it. Thus, the advantages & disadvantages of using Strategic Management’s techniques will be discussed and to see whether it helps to aid the traditional Management Accounting limitations or not which can be classified into internal, external, non-financial and cost. Firstly, Strategic Management used three techniques to help Management Accountants to analyses and understanding the internal environments which are Boston Matrix, product life cycle, and Porter’s Value Chain. Boston Matrix or Product Portfolio Matrix categorise the companies into four types: stars, cash cows, dogs and question marks according to companies market share and market growth. For example, if a company have high market share and high market growth, the

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