An Impact Assessment of Business Process Reengineering (Bpr) on Organization Performance of Manufacturing Industries in Nairobi’s Industrial Area

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

This research proposal is my original work and it has not been presented elsewhere for any academic award. No part of this work may be reproduced without prior written permission of the author and/or ……..University.

The marketing essay below has been submitted to us by a student in order to help you with your studies.

This paper was prepared by Bruce S. Silver for Marketing Management 6013, taught by David Gregorich, MBA, Ed.D.

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

The role of information technology (IT) in the world of business process improvement can take many forms. From an automation standpoint, no one knows more about the subject than the IT professionals within an organization. From the business unit perspective, no one knows more than the department professionals. The article selected for this analysis is titled "Whose is Process Improvement Anyway?" by Meridith Levinson. It describes two separate organizations that utilize IT in their business process improvement strategies. It further describes the hurdles that must be overcome to make IT a leader in business process improvement initiatives.

Armstrong, G., Kotler, P., Trifts, V., & Buchwitz, L. A. (2011). Marketing: an introduction (4th ed., canadian ed.). Boston, Mass.: Pearson.

This report is an assessment for the marketing unit in the Higher National Diploma Business Course.

This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice

I certify that I am the author of this work and that any assistance I have received in its preparation is fully acknowledged and disclosed. I have also cited any sources from which I used data, ideas or words, directly quoted or paraphrased. This work was prepared by me specifically for this course.

Point of View .............................................................................................................................................. 1 Case Context ............................................................................................................................................... 1 Problem Definition ...................................................................................................................................... 1 Framework of Analysis ............................................................................................................................... 1 Analysis

ting Review (Westburn Publishers Ltd) The Marketer (Journal of the Chartered Institute of Marketing Magazine) Marketing Business (The Chartered Institute of Marketing Magazine) Marketing Week (Centaur Communications Ltd)

The authors O. C. Ferrell, John Fraedrich, Ferrell hold remarkable credibility. O.C. Ferrell is a Ph. D. from Louisiana State University. He is also a distinguished professor of at Belmont University. Recently he have served nine years as Creative Enterprise Scholar and marketing professor at University of New Mexico. He is also a past president Academic Council of the American Marketing Association and also takes hold of American Marketing Association Ethics Committee twice. O. C. Ferrell has published more than 100 articles and is co-author of 20 books.

In the book Reengineering the Corporation: A Manifesto for Business Revolution, Michael Hammer and James Champy discuss a concept that he originated known as “reengineering”. The process of reengineering involves coming up with new ideas, specifically processes, which are technologically advanced and extremely effective in completing corporate work. Companies must think ahead so that they will not only succeed today, but also set the rules for future business. A critical part of reengineering involves ignoring the current procedures and structures that have been set by a company and replacing them with more efficient processes. In creating these new processes, companies must focus on the needs and wants of consumers. This will ensure customer satisfaction, which is a key part of maintaining a competitive advantage in today’s world.