An Informative Speech On Hop N Gator

Becoming a professional NBA player is a life that millions of people dream of doing. Being able to wake up to all the fortune and fame is sensational. It makes a person feel a sense of ownership and makes the person feel accomplished. Kevin Durant, who was awarded “In 2014 with a “Most Valuable Player” trophy, from the professional basketball team, Oklahoma City (“Kevin Durant”).” Was paired up with Dwyane Wade, who is also a former achiever of “The “ Most Valuable Player” trophy, in 2010 (“Dwyane Wade”),” to do a Gatorade commercial together. In this Gatorade commercial both players were advertising how Gatorade products make you a stronger and a more athletic individual. Children and young adults who envy these players are being mislead about what this actually do to you. Gatorade simply does not give a person a skill that they never had before. And the “Majority of the people drinking it are not athletes (Is Gatorade Bad For You).” Although Gatorade may be advertised with gimmicks to lure people to partake in the product, because it says that it will offer them a great energy booster, yet it is rather more a death knot around their neck.

The history of Gatorade starts in 1965 when University of Florida’s assistant football coach Dwayne Douglas question Florida’s kidney disease specialist Robert Cade about why the players lost so much weight during practices and games, went to the bathroom so little. Cade then directed Florida’s College of Medicine’s renal and electrolytes division. They soon found out that players sweat so much that they didn’t have enough fluid to urinate. Then the research started. Cade and his colleagues took samples of Ten University of Florida freshmen football players. They had some eye-opening results, the player’s electrolytes were completely out of order, their blood sugar was low and their Blood volume was also low. Electrolytes are salts and minerals that can conduct electrical impulses in the human body. Their solution was water with salt in it to replace the salt they were losing in sweat. They gave them sugar to keep their blood sugar up. The first product of Gatorade was so bad none of the scientist could take it. Then Cade’s wife Mary suggested adding lemon juice. It was then when Gatorade was born. There first flavor was lemon lime quickly followed by orange and grape. Gatorade continued fixing their creation in the beginning of the 1966 season. Gatorade began to be the number one drink on the sideline.

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which

Gatorade has a big impact on sport culture in America. From fans, athletes, and sponsors this drinks has become the symbol of American sportsmanship. In the early era many players would drink Gatorade to refresh themselves before continuing to play. By the mid-1980’s Gatorade changed its position to shower coaches and players after victories. This drink would revolutionize the entire sport world. By the 21st Century teams across the world would use Gatorade to celebrate. In America many teams and players are sponsored by the Gatorade Company to use their product and name new flavors after themselves. By far Gatorade is the official sport drinks of many sports, such as football and soccer.

Gatorade is a company that manufactures sports nutrition products, and they usually have different athletes

Have you ever gotten a sports drink instead of a soda thinking you were choosing a healthier option? Well this might change your perspective. Powerade and Gatorade are just watered down soda; yes,  it gives you electrolytes which is what you lose when you sweat, but that does not mean it is good for you. There are many other healthier ways of getting electrolytes than by just drinking a sugar drink. In the Powerade article written by the company does not argue about how water is not helpful to athletes and does not have the opposing argument. Although the gatorade article written by David R. Lamb they make it more persuasive than informational.

Each sports drink contains 21 grams of sugar are contained in a 12 ounce bottle of Gatorade. With most bottles being 32 ounces, the consumer is actually ingesting 56 grams of sugar. Although this is not healthy, it is less grams of sugar than an average soda per ounce. “In fact, Berkeley researchers say the sugar in sports drinks may be contributing to the child obesity epidemic by increasing their caloric intake”. For consumers that are less active, the added sugar in their diet is not recommended. Weight gain from extra calories has also been found to be a problem for less active consumers. “For people who are not exercising for at least one hour, 5 days per week, water is the best bet for staying hydrated.” Experts suggest sports drink consumption should be monitored by children’s parents. The best source of hydration for children continues to be water (Schaefer). Unless a person is participating in vigorous exercise for a long period of time, water is the best option for

Gatorade is one of the most famous sports drinks on the market today. Ever since it was created in 1965 at in the labs of the University of Florida Gatorade was used to hydrate in drastic weather conditions. Also Gatorade was used to replenish the key nutrients lost during playing. This achievement was proven to work when the Florida Gators won the 1966 Orange Bowl over the Georgia Tech Yellow Jackets. Today, Gatorade has become the largest sports drink company of all time being the official sports drink of the NFL, AVP, PG, MLB, MLS, and many other

Kamb, S. (2011, February 26). What the Eff is an Electrolyte? Is Gatorade the Real Deal?

It just so happens that there are two products out there, Gatorade sports drinks and Russell Wilson’s Nike Alpha Menace’s, which may provide the edge every athlete needs. Additionally, there are two advertisements for these products which might

The Gatorade Company is mainly concerned with the manufacture and distribution of sporting equipment for commercial and domestic uses based on their knowledge of the best industry practices for the production of sporting equipment. The primary agenda of this market plan is for it to work as a strategy to guide the company on how to supply the customers of Gatorade with quality yet affordable products. This brand of sporting equipment will be produced and supplied in many different designs and colors that will be appropriate for both genders. Approximately half of the clients of the Gatorade brand, range between the ages of 18-34.These clients are ardent customers as they make the most purchases and are the company’s primary target. Gatorade sporting equipment are purchased more by those who dwell in the Northeast regions and Midwestern parts of the United States. This market plan focusses on the introduction of a range of Gatorade environmentally friendly brand of sporting equipment into the United States market.

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.

Gatorade is a sports drink. There are many flavors of gatorade like green apple, fruit punch, and many more. You see most sports players drink it during games. You see it also on many commercials. Gatorade also makes other things like propel.

Others can learn a lot from Gatorade’s experience. One thing is that your company will be more successful if you have a target audience. Gatorade was targeted towards athletes and the popularity grew very quickly. In fact, when Gatorade was first invented, there were no real competitors and if one team didn't have Gatorade they were at a severe disadvantage. Gatorade was also successful in reaching a broader audience with the release of the healthier G2