An Innovative And Vibrant Music Format

For instance, a quality could be your authority specialized information. You have to consider your qualities from your own perspective and from that of your clients' and customers'. You should be practical and genuine.

be any issues with the product entering the marketplace based on the company’s consumer base.

Music is everywhere. Ever since the history of early human, music has been a powerful companion even till today. From an economic perspective, music can be conducted and sold in different forms such as tapes, CDs, orchestras, concerts, street performances, and so on. Starting in recent decades, along with the dramatic growth of Internet usage and with the diffusion of fast Internet connections in home computing (Peitz and Waelbroeck, 2005), the United States digital music industry is experiencing a rapid increase. Contrary to traditional formats, digital music files that can be found on file sharing networks can be separated from their physical support. They can be compressed and exchanged on the Internet in a relatively small amount of time (Peitz and Waelbroeck, 2005). In such advantages, people have more freedom and access to variety of music from all the locations around the world.

The 4 P’s of marketing, product, price, place and promotion, together these four make the marketing mix, They are mostly the main elements of marketing and most, if not all, of what you can control about a marketing campaign. These are a set of strategies to achieve an organizations objectives and make sure that customer needs are satisfied. Just like different organizations Rock Jam uses the most basic way of a marketing mix , and that’s considering the product, price, place and promotion. The product which is the artist, a record, a song, a concert, a T-shirt, a download, a physical CD, a ring tone, access to an exclusive online portal or fan club, these are the things sold. In fact, the idea of a music product has become increasingly

Pandora’s Music Genome Project offers a unique value proposition in that it provides users with their preferred genre of music based on a single input. They have a large collection of songs in their database categorized into 65 million stations. Users are able to pick multiple genres or create ‘listening stations’ based on musical style, artist, song or composer. This ‘hands-free’ or minimal-interaction listening service was an innovative idea and offered a distinctive listening experience to the user—a service provided by none other.

In this day and age the music industry is constantly developing, especially with the new discovery of technology; changing the way the world listens and shares music. These developments, in turn, have both positive and negative effects on musicians who are desperate to make it in the music business.

Over the years, music has become portable, starting with the transistor to a set of headphones. Technology has allowed us to create a diverse musical culture. Music will always have an effect on one’s culture, and it has definitely mad a huge impact on the use of technology. Cultural diversity is about bringing people closer together though the World Wide Web. Many music publishers are the key to cultural diversity when it comes to publishing all genres. They will increasingly continue to play a part in promoting diversity by bringing music of all kinds and forms to the music market. The way we access and listen to music has changed a lot in the music industry. For some, it may seem easier to download your favorite song from your favorite artist, but there are rules to the file-sharing and downloading of music. Before there was file-sharing, people would gather in concert halls for impressive music from some of the best known composers of all time. Today, there has been an abundance of ways to access and listen to music, in writing this paper, my goal is to discuss copyright laws, file-sharing, and the progression of how we access music.

In recent years, digital technologies have changed dramatically, consequentially having a significant impact on the music industry, who have been forced to alter their methods of production; to counteract the increased fickleness of music audiences, whose tastes are ever-changing and seek instant gratification. The evolution of the music industry has been acutely influenced by the developments in technology. It could be argued that technology has been a significant challenge for style of cultural production, the economic relationships within these, and of course... the law.

needs at work place. It is important that an individual understands his own personality and

The music industry has been undergoing a massive disruption owing to the change in consumer behavior with regards to how they consume music. As a result, the

Many people are still perplexed how ‘you are my love’ (a very popular song on the internet in China) has become popular, which is also considered cheesy from the view point of some mainstream recording industries and organizations. According to Zhang, CEO of the Idol Entertainment Ltd, ‘this represents neither a retrogression of society, nor a down step in terms of culture. It is normally a reflection of the current music market, which is to satisfy the consumers’ demands fundamentally.’ In fact, music online is currently receiving both profit and widespread acclaim, drawing lines with recording industry and traditional music profit modal (Zhang, 2006).

In today’s digital age, the record industry is booming and in 2014 alone recorded music generated almost 15 billion dollars, ("Global Recorded Music Sales Totalled US $15 billion in 2014.") and now, more than ever is the best time to capitalize on it. Due to the increased value of music and money that is being brought in from such artists as Taylor Swift, Justin Bieber, and Kanye West music is becoming a money making game.There are many start up indie labels that are capitalizing on local music scenes all around the world. By doing this they earn money, as well as promoting originality and exposing music that should be heard by the masses. Because the DIY music scene is booming, with places such as Brooklyn, LA, Philly and Austin all on the rise, now is a great time to promote, record and expose tomorrow 's future stars. For me and my label, Basement Tapes Records, I am going to create a record label that is different than the rest. I will only sign and promote unknown artists who have the potential to be great. I plan keeping everything “in-house” that includes, production, promotion, revenue, and having producers that only work for my label. By doing all of these things I feel as though I can build Basement Tapes Records, to be a successful, money making, label.

According to psychologist Dr Daniel Goleman, “what really matters for success, character, happiness and life long achievements is a definite set of emotional skills” (Goleman). Observations indicate that organizations seek the same set of competencies; emotional intelligence, good judgement, integrity, global mindset, resilience and learning agility (Chamorro-Premuzic, 2015). These competencies, are an intrinsic aspect with regard to workplace performance and success in business. Having an in-depth understanding of my skills is important for effective workplace performance.

In the late 19th century a new form of music began to blossom in what was known as the deep south of the United States. This new form of music began as chants and call and response in the slave fields and on farms and began to incorporate traditional African music, singing and chants. The themes mostly consisting of hard times and emotional turmoil in its beginning stages. Over the years it grew and developed until it had become what we now know today as 'The Blues '.

From the product’s launch, it sold at an unpredictable level capturing 30% of Japan’s music related software market within only three weeks. Today, its sales have accumulated over approximately $100 million USD with Miku having “over 110,000 released songs, 170,000 uploaded YouTube videos, 1,000,000 created artworks and nearly two million Facebook ‘likes’” (1). Around the globe, countries ask for concerts, consumers shop for merchandise, and businesses plead for sponsorships with the virtual superstar. Demand is not dwindling, it 's growing with each passing day.