An Intern At The University Public Relations Program

My public relations experience is mostly from two intense stints at the public relations consultancy Nam Consult and as the chief publicity and marketing executive for the poetry, music and art extravaganza, The B.O.G.O.F. I joined Nam Consult as an intern in January 2009 and after my internship was asked to stay. At Nam Consult I learnt about the challenges in running a PR business. In retrospect I learnt a deep appreciation for what it takes to be an entrepreneur in Marketing and Communication. The drive and persistence need to keep going in the field are astounding.

Allison Maloney is a public relation major currently but it has not been a direct path for her to come to her major and future career goal. She didn’t enter higher education with public relations in mind. When she started college she attended East Stroudsburg University as a Hospitality Major. She then went to Bergen Community College, first as a business major than as general studies. She then graduated from Bergin with her associate's degree.

In an interview with Richard Weiner, “The Practice of Public Relations,” he argues that that the top management of an organization will often contract help from an outside agency. Weiner, chief executive of Richard Weiner, Inc., a major public relations agency in New York city, contends that an outside agency is more likely to be proficient in media relations, and thus, more capable of attempting to achieve significant publicity in major media. Management is more likely to respect, and act on, the advice of an outside counselor as compared to their staff (270, 271).

Throughout my life I have always strived to do my best and achieve the goals I set out to do, whether it be performing in a school play or hiking 54 kilometres in one day, I have always strived to be my best. My next big goal is to become an aspiring public relations manager that is respected and trusted within a medium sized not-for-profit agency or organisation. The organisation I hope to work for will be enthusiastic, organised, respectful of clients and colleagues, treat them with value, and have the best interest of the client and the stakeholders involved.

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

Course Description This course introduces students to the foundations of communication in a business setting. Students will develop skills in critical thinking and decision making through the forms of written communication, including memos, emails, business letters, and reports. Other topics include communication ethics and cross-cultural communications, personal communication styles, solving organizational problems, and the evaluation of an organizations strategic direction. Policies Faculty and

College for many young adults is a place to learn from our mistakes, create connections in our field, and build knowledge about the world around us. As a transfer student at Seton Hall, it has been my dream to learn about the many facets of my major, Public Relations. With my previous studies and six years of experience in the pre-dental field, I questioned myself when transferring if public relations is the right career choice for me. Of course, this decision was not an easy one, but with the help of my mentor, I realized that anything is possible.

This memo is to discuss commonalities and differences among two scholarly articles relating to the field of public relations, found in the Journal of Public Relations Society of America. The purpose is to inform those in the communication field, moreover; those with a concentration in public relations to the use of language, format, and target audience of presentation in current research studies. The following articles Corporate Social Responsibility and the Nonprofit Sector: Assessing the Thoughts and Practices Across Three Nonprofit Subsectors, written by Richard D. Waters, Ph.D. and Holly K. Ott, M.S. and Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship by Drew Wilson, MA and Dustin W. Supa, Ph.D, showcase the current practice in presentation that will be beneficial in this field.

Effective Business Communication requires order, accuracy, organization, and significance. When the Business Communication class began, I felt that I communicate effectively in my current job. I learned some new ideas and practices that I will incorporate into my work. I also discovered some new ideas that I will use in future positions I hope to attain. “No matter what job you have in life, your success will be determined 5% by your academic credentials, 15% by your professional experiences, and 80% by your communication skills.” -Author Unknown

The programs of communication research have their starting point at communication audit which is an approach of research that guides the core audiences towards the right perception of the organization. The use of such a high quality research shall most likely lead to collection of strategic information, but the company has to devise means of selling their audit to the upper management in the organization during the phase of implementation. Hart (2006), also argues that, communication audit brings about the strategic positioning of the company coupled with communication plans that focuses on the achievement of objectives of communication. This could include

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

With 14 years' experience in Public Relations and Communications, I am an adept in strategic planning, proactive and innovative stakeholder engagement strategies and building relationships internally. In all my positions I demonstrated strength of professional expertise, including developing of integrated communications plans, initiating strategic communications campaigns, driving effective public relations programs, internal communications plans of action, effective relationship

For most Public Relation college students and grads, be an intern at J Public Relation (JPR) is a dream comes true. However, earning a spot at their mentorship program is so competitive. JPR is one the top hospitality, luxury lifestyle and social media firms in the USA based in San Diego, Los Angeles, New York City, and London. This boutique agency is made up entirely of hardworking women who have helped the agency to grow and gather countless industry awards including “Power 50” PR Agency List by New York Observer, Top Places to Work by PR News and San Diego Magazine’s list of Coolest Companies. Lauren Knox, who oversees the hiring of interns at JPR, says that they receive over 400 applications per month at each location and only five have

To achieve my career goal of becoming a public relations manager I need to be able to evolve with my practice of public relations and be able to keep up with new communication channels that are opening ( (Hall, 2015). Public relations is a field that requires me to keep up with the constant changing technology.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.