An Internal Environment Study Of Autonation Inc.

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An Internal Environment Study of Autonation Inc

“I, Shweta, do hereby declare that the report is my individual effort and that no part of the report is copied from published/unpublished sources without proper citation”

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Section C

Table of Contents

I. Executive Summary

1. Introduction

2. Mission and Vision of the company

3. Value System

4. Management Structure

5. Human Resource

6. Brand Image and Brand Equity

7. Performance of the Enterprise

Executive Summary

“If I had asked people what they wanted, they would have said faster horses,” this statement, made by Henry Ford centuries ago still fits appropriately for automobiles as well as automotive retailing industry in general terms. The global automotive retail market is all the more challenging and developing at a pace never seen and experienced before.
AUTONATION, INC is one of the major players of automotive retail industry in the USA. It operates in an industry which is, as already mentioned, highly competitive. Other players are Lithia (LAD), Penske (PAG), Sonic (SAH), and Group 1 (GPI) that are well capitalized having extensive experience in the retail management, strong facilities and locations for retail.
According to CNW Marketing Research, Inc., the total number of U.S. franchised automotive dealerships was approximately 15,900 at the end of each of 2013 and 2012, and the total number of U.S. independent used vehicle dealers was
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