An Introduction To Brand Image Problems Faced By An Air Transport Service Providing Company

This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better

The purpose of the situational analysis is to look at a company’s internal environment in terms of its Strengths, Weaknesses, Opportunities as well as Threats, this enables the company to then set objectives accordingly.

Pakistan International Airlines is in competition with not only international airlines but also with domestic airlines on the various routes to the Middle East and the Gulf. Due to fierce competition and rising oil prices, international aviation industry regulations and some internal factors such as human resource issues of over recruitment, de-motivated employees, mismanagement of resources both in case of manpower and other resources, aged fleet, corruption and lack of accountability PIA is facing a deep financial crisis. It is losing its market share both in international market and domestic circuit. The present research is done to know about the current situation of PIA and the factors underlying the poor performance of the organization. Nepotism, lack of management, poor service provisions are some of the factors identified through this piece

According to a recent survey by SFP (Spencer Francey Peters), a North American branding agency and The Strategic Counsel, WestJet came in at number 3 in Canada's best managed brands, while Air Canada bottomed out in last place. "Respondents ranked companies based on a number of criteria relating to delivery of brand promise including consumer focus, customer service, brand values, reliability, consistency, value, trustworthiness and respect" (par3 Best Managed Brands). The interesting part of this survey, is that by having consumers respond to these criteria, the companies' brands are judged not by how much value the consumer sees in the product and service they are purchasing, and not just the popularity or commonplace the brand may

But a few unfortunate incidents in recent years has tarnished the brand image of local airlines specifically after the horrific and ill-fated event occurred with couple of flights of a national career in 2014. Plus the fabricated reporting and speculation in media can cause severe damage to image of destination as it holds the key for ways to create negative perception among the

An environmental analysis in plays an essential role in business management by providing possible opportunities or threats outside the company in its external environment. The purpose of an environmental analysis is to help to develop a plan by keeping decision-makers within an organization. The changes include exchanging of executive parties, increasing guidelines to decrease pollution, technological developments, and fluctuating demographics. An environment analysis helps the industries to improve the outline of their environment to find more opportunities or threats.

The first stage is organization perform a situation analysis of marketing environment. The situation analysis will outline the specific organization 's goal, and define the potential customers, competitors and distributors. In addition, It also identifies the factors of internal and external environment that support or hinder the organization 's objectives, and ensures the market planning effectively. Moreover, the SWOT analysis applied to the situation analysis process, which can identifies strength, weakness, opportunity and threats of the company.

TATA motors as an Indian automotive giant has a very large customer base and high level of awareness amongst Indian consumers as the brand positions itself as every first buyer’s choice. This is attributed to a factors which are strong, favorable and unique brand associations. Brand equity is the end product of brand awareness and brand image.

Airline Industry is 500 billion dollars, creative and dynamic industry. In early 2001, airline business was going through very rough patch because of economic crisis

This analysis will help to identify the internal environment against the external environment. The internal environment analysis identifies the strengths and weaknesses of the company and the external environment identifies the opportunities and threats to the company.

British Airways (BA) is a company that encountered several difficulties back in the 1970’s and 1980’s. The poor performances of the organization, was leading the company to failure. BA was offering a service that even though it accomplished the mission of the company, was not providing customer satisfaction. The organization was not taking into consideration the needs of the costumer and was not providing an acceptable customer service experience. “Productivity at BA in the 1970s was strikingly bad, especially in contrast to other leading foreign airlines” (Jick, Peiperl, 2010, p.28). Due to numerous changes, the company increased their revenues and became a respectful and well know organization.

Therefore, the brand equity level develops from both the strength of the value proposition in addition to the strength of the connection of the value proposition with the brand. Overall, FedEx’s strongest brand element would be the brand name itself as the brand is one of the most widely recognised brands in the world. Due to FedEx’s strong brand name, customer loyalty is developed among consumers. Consumers who treasure dependable overnight package delivery are liable to name FedEx as a brand that is strongly linked with that value proposition. Other brands such as Airborne Express and IPS provide the similar value proposition of dependable overnight package delivery. Nevertheless, they do not possess levels of brand equity equivalent to FedEx because their brands are not as powerfully identified with the value

Brand image becomes linked with a level of ability, quality, and satisfaction in the consumer's mind

There will be 2 parts to external analysis; it will be done based on general environment and competitive environment. External analysis is basically analyzing the factors that are not within the control of an organization for the general environment part. As for the competitive environment part, the strength of an organization’s current competitive position, and the strength of a position it is considering moving into will be identified to help prepare itself for every possible happenings in the near future.

Classic airlines in this case are facing an organizational issue in respect to its external and internal programs which have not been able to satisfy the needs and wants of stakeholders. This has resulted in the shift of customers to other airlines in the quest to satisfy their needs; as a result the company has recorded poor sales and hence poor profits (milaly tokhi).