An Investigation Into The Retail Sector

1857 Words Nov 18th, 2014 8 Pages
An investigation into the retail sector with a view to helping a temporary business
Michael Conacher-Finnegan
HND Retail Management
Dundee and Angus College

1. Topic for investigation
An investigation into the retail sector with a view to helping a temporary business

2. Objectives for the investigation
• To deter internal thefts
• To deter external thefts
• To investigate the ways good customer service can increase in store spending
• To gain information about uniforms and research the benefits of having a uniform in the workplace
• To discover forms of advertising for a temporary business and the benefits of doing so
• To investigate pricing strategies to discover the best one to suit a temporary business

3. Units selected for investigation with reasons for choice
3:1 Retail Security
Retail Security has been chosen because there is reason to believe that Brick Lane DD1 as a temporary business will have both internal and external security issues.
3:2 Creating a Culture of Customer Care
Creating a Culture of Customer Care has been chosen because as Brick Lane DD1 is a temporary business there are ways that the employees can improve customer spending and the possibility of an implementation of a uniform to look more professional.
3:3 Marketing Practice: An Introduction
Marketing Practice: An Introduction has been chosen because Brick Lane DD1 as temporary business will need to be maximum exposure to make quick profits.…
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