An Investigation Into the Language Used in Childrens Advertising

Inclusive of deeper aspects of narrative beneath the main recurring theme in search of the ultimate goal oriented vainglorious name recognition of the store, its owners, and by extension their bottom line. "Give someone the Christmas they’ve been dreaming of ", translates to: If you don't shop at our stores and trade your saved hard-earned money for our material objects and "gifting" them to your family and friends, you will be letting them down and be without Christmas spirit. We tend to feel guilty when someone is attempting to manipulate us and the last line in the commercial is a guilt trip, not a selling point. The commercial begins with a smile and melds imaginary properties with the real-life worldly aspects of a child and his toys. A time-line ensues to depict a growing private, delicate and poignant relationship as it develops between the boy and his friend.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

The woman in the commercial reminisces of her father when she was younger which appeals to the audience’s sense of empathy. When she was young, her father taught her to ride a bike. The audience at one point likely learned how to do something from their guardian whether that was riding a bike or tying their shoes. Just like in the commercial, learning these qualities

Over the years, it is apparent that adverts in general have adapted their advertising language by employing extensive methods of persuasion, instead of focusing on their actual product or purpose.

This ad shows emotional appeal because there is a mother taking care of her children.

In this commercial it starts of with a sad song performed by Sarah McLachlan, and a fact that “every hour an animal is beaten or abused”. This is a very good attention getter using the appeal

Advertisements cannot triumph unless they capture our attention. The advertisers uses different strategies so those advertising messages do not screened out from our head. The language used in these various forms of media in advertisements have a huge impact on their effects on the consumer. William Lutz, the author of “With these words,I can sell you anything” and Charles A. O’Neil who is the author of, “The language of advertising” has contrasting views about system of advertising. Lutz and O’Neil analysis the language manipulation in advertisements in different spheres.

In this essay, “ What are commercials selling to children,” John J.O’ Connor writer that commercials sell not only products, but also stereotypes, attitudes languages and value. The point commercials are also used to change people's ideas. More to the point, they sell attitudes and values is the racism. Television may not show it, but it is obvious. Commercial make them feel and impact. For instance, described blue-haired dolls with blond hair and a perfect body. There are reports of how girls should look. However, for blacks and Hispanic children, they feel clearly lower. The majority of people does not understand this is a manifestation of

Within the advertisement they broadcast systemically reenforced and exaggerated a large number of stereotypes about both men and women. Some may wonder, however, how this really effects everyday life. If someone sees so many ads in a day what is one more, one that is just a bit more sexist than the typical beer ad. While this it is true that the average person is overstimulated by the number of ads as it is there is still something to be said for the content of the ads. Even if a person doesn’t mentally acknowledge them the brain still notes them and stores them in the brain. If time after time one sees women in the submissive role or treated as objects, chances are they will start subconsciously believing it. On the other hand if men are constantly portrayed as stupid and hormone driven then that bias will start to seep into reality. There are also significant moral issues with this ad, if time after time women are portrayed simply as a visual feast it changes how they will be treated for the rest of their lives. Next time they walk down the street theres a chance a man may catcall her, acknowledging the fact that she was in some way appealing to him. He doesn’t do this because she is smart, funny or kind he does this simply because he was pleased by her appearance and may even think he is complementing her. However, by doing this he reenforces what the media has

In 2015 during the Superbowl, Procter and Gamble released an ad called “Like a Girl” representing the feminine product brand Always which was directed by Lauren Greenfield. P&G conducted research for the campaign finding that over half the women claimed they experienced a decline in confidence at puberty (Always, Procter & Gamble). The opportunity was clear, empowering girls during this time of their lives when confidence is at its lowest stage would give a powerful and purposeful role in how they would grow up to see themselves.The audience of this advertisement is a wide range of people, from those who watched the superbowl, and those who buy the variety of products P&G sell. The award-winning response Always #LikeAGirl campaign commercial, had turned a phrase that had become an insult into an empowering message for all young girls.

The commercial “Princess Machine” aims at creating awareness of the new toy for girls and also changing society’s mentality about gender roles. The commercial starts off with three female children watching a princess show. However, contrary to normal expectations, they looked bored to death and found no interest in the program. Then the girls divert their attention into trying to change the channel, but went about it in a unique way. Series of items had been placed strategically in order to trigger a chain reaction that would eventually help change the channel. The commercial uses three girls from different races – white, black, Asian- to indicate that girls all over the world are capable of taking on new experiences. It also reveals to society

The girl in this commercial is sad,and lonely because she is being bullied. This is an emotional appeal. This commericial wants the audience to feel sorry for her. It does this by showing the horrible things that are being done to this girl . One example is the teenage girls drove by the girl,and started to teased her. The teenager girls tease the girl of her looks ,and calling her a loser. This bullying made the girl very sad.

The advertisement contains the fallacy of the appeal to emotion. This is because the advertisement strongly relies on pathos to persuade the audience to purchase the products. By including the images of children in the advertisement, the authors are able to effectively play on the audience’s emotions and convince them that they need to buy their product. Another fallacy the authors incorporated was the fallacy called the appeal to fear. This is using the concept of fear to persuade someone to do something. This is used because it brings parents to realize their fear of their child getting sick and they want to prevent this from happening. This persuades them to purchase the medicines to help them keep their children from suffering through potential illnesses. Finally, the authors use the post hoc fallacy. The post hoc fallacy means that because one thing happened, something else will follow (“Post Hoc”). This is seen in the ad in two ways. The first is when it shows the little girl licking the ball in the ball pit. The ad brings the idea that because she is licking the ball, she will now get sick. This idea leads to the second way post hoc is used. The ad alludes to the idea that if the medicines shown are purchased, the little girl will be ok, she will be protected, and the illness will be prevented. This fallacy is a major component of the advertisement

The ad seems pretty harmless at first by showing three babies in the hospital doing nothing but relaxing in their little beds. There are two Caucasian babies that are wearing no clothes looking very pleased, but there is one colored baby that is wearing cleaning lady attire while having a miserable gander on her face. The ad is basically talking about the two white babies wearing no clothes which means that they will be able to grow into a society of which they will have access to money while having the option to dive into any career path in their hearts. While the colored baby is forced and predetermined to live in poverty causing her to not have the life she will want and has to go to a low paying job so that she’ll have something in order to support her family.

Nowadays advertising has been a big deal for children, because it can lead children to adopt certain consumer behavior which can result in negative impacts on children’s physical and mental health. Marketing directly to children is a factor in the childhood obesity epidemic, it also encourages eating disorders, previous sexuality, youth violence and family stress and contributes to children’s diminished capability to play creatively. Marketing children is a huge business because they are an easy target. In the following articles I will talk about how there is different types of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age.