An Ontological Positivist Assumption Discovering Consumers ' Understanding Of An Effective Smm

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Methodology
Research Design
This research will be based on an ontological positivist assumption discovering consumers’ understanding of an effective SMM. This research has adopted descriptive, analytical, quantitative, inductive and applied research method. The main purpose of the research is to answer the research questions set in chapter 2. This research will focus on descriptive and analytical methods. The objective of descriptive research is to identify the subject and its attributes. For analytical research, the objective is to discover the reasons or causes behind the incident or phenomenon, and their relationships with the subject (Collis and Hussey, 2003). The goals of this research are to identify how consumers interpret an effective SMM; and discover the causes of it; and its relationship between IT companies and customers. This research will apply the inductive approach. The research will start with identifying the problems of IT companies on SMM, which is measuring the effectiveness of it and the misfit with customer needs. It will then recognize the metrics of measuring SMM. After formulating the metrics and measurements, the researcher will set up some relevant research questions to discover. Finally, the answers to these questions will be used to generate some theories and conclusion. Applied method is adopted as the outcome of this research. Investigating the effectiveness of SMM on IT companies to customers is a solution to both companies and customers on
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