An Overview On Eco Labeling

53% of consumers expressed desire to switch to eco-friendly products as of 2007. In today’s more environmentally conscious culture, that number has probably increased.

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

The ecological environment is based on the relationship that the organisation has with ecology. Ecology represents other human beings, and the air, water and soil in the natural environment that support their well-being (Louw and Venter, 2013). Global warming is an issue facing organisations and the rest of the world and it is important for organisations to evaluate their contribution towards the problem. The potential impact regarding damage to the environment can cause severe customer and stakeholder backlash resulting in a reduction in the valuation of the firm. Our eco-friendly athletic shoe does not face such threats as it attempts to create a product which does not harm the atmosphere and will therefore receive

Greenwashing is the practice of promoting environmentally friendly programs and products to draw away attention from an organization’s who is unfriendly environmentally. Large companies often use this art form to sell products to consumers. In most cases the companies try and target customers who are more environmentally cautious when purchasing certain products. The idea first originated in the late 1980’s (Dash and Routray). The purpose of its origination came from the growing interest in environmentally friendly and sustainable products from consumers. Greenwashing is a widely known and used concept by companies to deceive and trick consumers into purchasing their products that they claim are healthy, safe, and ecofriendly. However, as consumers, we strive to buy better options for the environment, but large companies use this to benefit and make more money. This strive can also result in measures humans can take to protect themselves from these dangerous manipulations. Companies are constantly manipulating the minds and beliefs of the human population and falsely advertising their “ecofriendly” products to make them more beneficial for the environment. However, in some cases greenwashing can be used for benefitting certain companies. Greenwashing can be stopped, but to do this people need to understand the dangers associated with it and they need to ban together to make a change. This change can mean that people are demanding that there are higher restrictions on the

According to the author of “Taking the Lead” Felice Silverman, “the introduction of LEED v4 represents the next step in the evolution of sustainable design, but it’s interesting to note that as we learn more about creating green spaces, new concerns continue appear”. The example she gives deals with encouraging people as designers to see products earn third-party certifications, and designers should remember to look at more than just the single-attribute benefits of products. Designers need to be able to arm themselves with the best information on sustainability there is, and continue to review process, systems and products that could potentially cause harm to the environment and the people

In conversations globally the environment is a hot topic. Issues with the ozone layer, depleting natural resources, and health risks associated with emissions and changes in climate coupled with its resulting natural disasters; have pushed conservation issues into the spotlight. The environmental issues presented today are not the result of one country, one type, or one-industry actions but a communal failure of a mixture of several. With that said many countries and industries are going through policy changes to combat environmental issues that will hopefully benefit the environment, the consumer, and industries.

In the article “Are You Being Green Washed?” Robbins (2008) states the image of “greenwashing” which is that numerous number of companies promote their services and their products as environmentally friendly but in reality it is harmful for the environment. The author illustrates that by giving some example of companies that claim they are eco- friendly such as Palm oil and Rayon. He states the impacts of such claim on the environment and consumers in some ways. However, in order to protect the environment form the negative impacts of globalization and consumerism, government and individual must make a joint effort by enact laws and educate people and companies about the impacts of such problem.

They want to make a positive impact and be able to minimize their costs to the Earth. Focus on environmentally sustainable strategies and friendly products have become essential through the minds of Canadian consumers: `` […] Most Canadians believe companies need to be environmentally responsible and try to reflect those values when they spend their money. `` Indeed, according to The Globe and Mail website, Canadians are becoming more concern about the environment. Even a poll made by GFK, Germany’s largest market research institute, suggested that 73% of Canadians agreed that companies and brands should be environmentally

Worldwide, people are becoming more conscious of their choices and purchases and the effects those decisions have on the environment.

Proper marketing and understanding of the consumer needs have always been strong suites of the print industry and could be carried over into a new consumer need, sustainability. Corporations and consumers are now paying closer attention to companies and their actions as it pertains to environmental impact. One area where the industry has adapted well is providing the consumer with substrates that reduce, or enable recycling or re-use. When it comes to how corporations regulating environmental issues, the print industry has not quite caught up. Corporations are looking at greenhouse gas emissions and other pollutants often involved in the industry. This being said, companies in the industry are beginning to ask

Marks and Spencer is one of the UK 's leading retailer business organisations. They have 21 million people visiting their stores each week. They sell clothing, home products, as well as food, responsibly sourced from around 2,000 suppliers globally. Their clothing and home ware sales account for 49% of their business while their food sales account for 51%. Now more than ever, they are also known for their green credentials as a result of their five-year eco plan, Plan A, which will see them, amongst other things, become carbon neutral and send no waste to landfill by 2012.

It has been a long-standing argument as to whether the use of animals to ensure the safety or effectiveness of products for human consumption is synonymous with the term ‘Animal Welfare’.

Many people trust organic labeling and are willing to pay a lot of money for organic food because it is simply healthier for them. People were convinced that organic food has higher nutritional value and more vitamins. However, the problem of what can be called “fake” organic food has arisen in the recent market. This problem is crucial because people trust organic labeling and envision natural products that did not have any chemical pesticides, artificial food additives, or any preservatives. Although, since big corporations appeared in the marketplace the term organic turned into the way of making lucrative profit but not providing consumers with healthy products. In this writer’s proposal, nutritional statistical

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.