An example of a business plan for a hypothetical company

3310 Words Feb 18th, 1997 14 Pages
Business Plan: Progressive Consulting

What follows is a complete business plan for a hypothetical company. Please

copy or save to your disk and use as an example in developing your own

business plan. If you would like to read a series of articles jump to Web

Marketing . For additional business aids click on The Practical Tools of


1. 0 Executive Summary

Progressive Consulting will be formed as a consulting company specializing in

marketing of high technology products in international markets. Its founders

are former marketers of consulting services, personal computers, and market

research, all in international markets. They are founding Progressive

Consulting to formalize the consulting services they offer.

1. 2
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3 Company Services

Progressive offers expertise in channel distribution, channel development,

and market development, sold and packaged in various ways that allow clients

to choose their preferred relationship: these include retainer consulting

relationships, project based consulting, relationship and alliance

brokering, sales representation and market representation, project-based

market research, published market research, and information forum events.

2. 4 Company locations and facilities

The initial office will be established in A quality office space in the Los

Angeles County ' Dearborn Valley' area of California, the heart of the U.S.

high tech industry.

3. 0 Services

Progressive offers the expertise a high-technology company needs to develop

new product distribution and new market segments in new markets. This can be

taken as high-level retainer consulting, market research reports, or project-

based consulting.

3. 1 Service Description

1. Retainer consulting: we represent a client company as an extension of its

business development and market development functions. This begins with

complete understanding of

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