Market Segmentation Essay

'Place ' is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. The choice of distribution method will depend on a variety of circumstances. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers, while others will prefer to sell directly to retailers or customers.

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy.

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share, showing your products features and exposing competitive product’s flaws, teaching the market benefits of your product, explaining different usage of your product, conveying your brand image of your organisation and promoting new and improved features of your products.

Explain the role of promotion within the marketing mix for a selected product or service.

Webster’s II New College Dictionary12 offers several definitions for promote/promotion including ‘to move forward’, ‘to raise up’, ‘to further’ and ‘to encourage popularized by publicity’. Moreover, the promotion term was used in a variety of literature, such as, sport, marketing, and business. The Wikipedia website presents a wide variety of the definition of promotion. In many sports leagues, promotion is “a process that takes place at the end of each season in which teams are transferred between divisions to the higher level.” Furthermore, promotion is determined in marketing as “disseminating information about a product, brand or company

More broadly, price is the sum of all the values that consumers exchange for benefits of having or using the product or services that are being offered in the market.

Place – a way of getting the product to the customer and / or how easily accessible it is to customers.

Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.

Promotion: - Promotion is that when organisation across their message to your target. Choosing the right time for advertising, there are some ways to promote the business like online advertising, newspaper, radio and fix the banners on

Promotion – an activity, such as a sale or advertising campaign designed to increase visibility or sales of a ‘product’.

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.