Analyse of Zara

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

TenTree has created a product with the positioning to give customers clothing options that are environmentally and socially responsible. They promise to plant ten trees for every item purchased and only use factories that are approved by WRAP. (TenTree, n.d.) They also have a large selection of t-shirts, hoodies, sweaters, tanks, hats, and toques, in a variety of different colours and sizes. (TenTree, n.d.) Satisfying the customer wants for a wide variety of socially and environmentally responsible clothing has created functional-instrumental value for their customers.

present situation and the possible sustainable options, an innovative store design is developed by designing display shelves, fixtures and the store interior made up of stainless steel, glass and using sustainably grown solid wood or plywood covered all surfaces and edges with laminates or seal them with low emitting paint or varnish to reduce emissions of VOC, which are more attractive and sustainable then present wooden furniture. To give an idea how store interior will look a picture is placed in the appendix-A/VI (Pg.16). Sustainability features are given in appendix-A/II (Pg.12).

The industry can be very susceptible to environmental issues together with other manufacturers. With the advent of campaigns toward saving the environment and “going green”, the society is now more concerned with how the industry’s wastes and other by-products are being managed. Using recycled materials and recycling one’s wastes can affect the industry’s over-all image as an environmental advocate.

There will always be that one or two patrons that are looking to save the environment and if the company can look to incorporate environmentally friendly designer clothing and accessories into the business, the business will be leading the future in clothing retail sales. For example, designer blue jeans become a designer purse; a designer silk shirt becomes a new designer pajama top. Reusing material is not a new idea however, creating new items from high-end designer clothing to create environmentally friendlier clothing or recycled designer clothing from the designer is, and if it is made exclusively for Christina’s Unique Clothing Store the company’s future is secured.

Patagonia is encouraging his customers to “reduce, repair, reuse, and recycle” the garments they brought with their company’s support. In order to reduce customer’s consumption, Patagonia promises to repair their product as many times as the customers asked. if customer decided to ‘throw’ it away, the company take it reuse it for donation or reselling. And once a product is no longer available for use, they will recycle it. By taking actions, Patagonia really emphasizes their social and environmental performances for the TBL. And hopefully, they will be able to maintain their

“Zara has pioneered leading-edge fashion clothes for budget minded young adults through a tightly integrated vertical structure that cuts delivery time between a garment’s design and retail delivery to under three weeks (against the industry norm of three to six months)” (Grant, 2010, p.212)

New government regulations geared towards curbing over-packaging in today’s businesses should be implemented, to prevent and increase the focus on the negative environmental impacts businesses cause as a result of disposable products and packaging. If businesses where to make the change from disposable resources to reusable resources, then businesses would be able to significantly reduce their costs and their environmental footprint. In essence, businesses who are concerned with reducing costs and being environmentally conscious shouldn’t need to worry about the implementation of government regulations. Because, if the government were to implement regulations on the use of disposable materials, then businesses would see a financial benefit from the switch to reusable materials. Furthermore, if these policies had efforts aimed toward curbing over-packaging it would significantly increase the world’s abilities to maintain a substantial living environment in the future. Keeping the future in mind, the need for these kinds of regulations will only continue to grow, because as time passes the amount of packages sent out from companies is exponentially growing.

The Porter Five Forces has been developed in 1979 to analyse industry’s affective and profitability. It is a famous tool for gaining insight into the overall fashion apparel industry and more importantly the role of Creación with a variety of key factors affecting the company itself. The Porters Five Force model comprises competitive rivalry within an industry, threat of new entrants, threat of substitutes, bargaining power of suppliers and bargaining power of buyers.

In society is such opinion about prices, if the product price is low, it means that the quality is low. People think that everything with high prices has high quality, but it is not true. In this case Zara did not want to be seen as a low quality brand. Hence they create products of high quality. They wanted to be first between fashion brands and add new designs to their collections twice a week. For customers is not good to look the same designs two week, the company knows about customers needs and they remove the products that do not sell well and changes the stores’ organization twice a week. Products can be different by their functional aspects, by the price and the quality. Zara differentiates by these elements. The main point of the differentiation strategy for Zara is combination of the low price and high quality and if other companies want to be desirable, they must do the same. Zara tries to decrease the product in the inventory and increase the number of variable

In the matter of the important topic Corporate Social Responsibility, Lidl started a project called “ECO2LOGISCH”. This project is about building stores that are energy-efficient and sustainable. This is a new store generation. For example the new stores will be 100% heated using the waste heat from

Since the 20th century, there has been an increasing number of people beginning to pay more attention to environmental issues from global climate change to local waste disposal problems. There are many reasons that have caused the environment pollution. Graedel and Howard-Greenville (2005) give one of the reasons that in the process of traditional producing, the environmental pollution can not be avoided. In order to deal with this issue, eco-design as a new concept is proposed by people. The definition of eco-design given by Wrisberg et al.(2012) is that the designing of a product is based on a science to reduce the impact on environment. Therefore, Pigosso (2013) claims that eco-design is very important in industry and companies will be provided support and guidance. But, Moultrie et al.(2015a) state that the cost as a barrier is the most prominent difficulty when eco-products are designed. However, the rest of the paper will argue that there are many obvious benefits for eco-design such as less pollution, sustainable development and increased profits. In the following, this paper is going to analyse this issue in terms of environment, firms and individuals.

Kaufland offers both variety and great volumes of selected merchandise at lower margins. The operating cost is comparatively less than other retail formats. As a strategy for prices a Hi-Lo strategy is characteristic for Kaufland. It is a self service store containing mostly grocery and products of non food items, but in a limited quantity. The company is committed to helping its customers sustain responsible consumption and provides a wide range of products based on sustainable-development policies and initiatives. Kaufland embraces CSR and offers responsible products at attractive prices to as many consumers as possible through its own-brand ranges, K Classic, which can be identified in the left figure.

Zara states that its mission is that “Through Zara’s business model, we aim to contribute to the sustainable development of society and that of the environment with which we interacts”.

Diario Financiero Online, 2012. Zara da un giro a su imagen para facilitar la experiencia de los consumidores. [online] Available at: < http://m.df.cl/zara-da-un-giro-a-su-imagen-para-facilitar-la-experiencia-de-los-consumidores/prontus_df/2012-03-16/215716.html>