Analyse the Marketing Opportunities and Challenges Faced by a Selected Business When Using Internet Marketing.

812 Words May 11th, 2011 4 Pages
M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.
Footlocker is an American sportswear and footwear retailer, its headquarters is located in New York City. This company originated in America but has made an international expansion buy placing stores in Europe, Canada, Asia and Australia.
The internet gives Footlocker many opportunities to advertise and promote online to a wider audience which results in more sales and profits. Footlocker has exploded internationally and because of this, the company has to take into consideration the choices they make because of their international buyers.
An advantage of marketing online would be immediate sales. For example, in my
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However a challenge that footlocker faces is other competition with other companies. For example JD Sports ships products internationally just like foot locker and offers the same services like footlocker does. In certain countries JD Sports is more recognised in more European countries. A way that Footlocker could resolve this is by using a celebrity endorsement (preferably an influential sports person) to enhance their sales to attract a wider audience making a bigger audience aware of the organisation.
A way that the internet benefits by internet marketing is by providing all the necessary information about the product or service that the person is providing. Businesses are increasingly enabling the customers to find out even more information about their product. For example some companies advise you how to wash certain clothes so they do not get ruined and stay preserved. Organisation strives on building a customer and business relationship so by maintaining this they cater to the customer’s needs and wants. On the other hand on a customer’s point of view, this is a down fall because they would not be able to see or feel the product unless they purchased it first which increases product risk. Also another disadvantage of this is because the items get shipped, and if product gets to the consumer damaged the company does
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