Besides analysing a country’s GDP and infrastructure, understanding its people’s literate level can be also important. The reason is as simple as that you cannot illustrate a superiority of a product to an illiterate person using a written advertisement. A marketer must adjust its campaign based on the literate level of a country. According to the research conducted by Haeran Jae and Devon DelVecchio from University of Kentucky, “given adequate involvement, high-literacy consumers tend to choose a product based on central cues while low-literacy consumers tend to choose a product based on peripheral cues.” Therefore, it is an international marketer’s job to determine what kind of marketing campaign he or she prefers to implement in terms of literacy rate. If a country has a low literacy rate, an informative campaign with more visual aid would be effective than a campaign with more “required reading”.
It is not hard to conclude that researching and understanding the result of an emerging market’s economic development is the most important factor for an international marketer to do and to understand. While, designing a marketing campaign solely based on the economic development research can also sometimes be misleading, because of the culture differences between countries. As a matter of fact, the culture of a country a lot of times shapes the purchasing pattern of a country’s consumers. Thus, it is important for an international marketer to adjust their marketing plan to
Researching is important when marketing in any country, even in one where they have a stable population. Though cultures differ from country to country, society tends to run much differently in a country whose population is stable than unstable. For instance, Germany does not struggle economically. In fact, they have the largest European economy (Business Culture). Thus, the marketing activities are going to differ greatly than one in Uganda. First, “Germany has one of the world’s highest levels of education”, meaning many of its workers are skilled and businesses do not have to invest as much into training and development (Business Culture). Moreover, a higher education level means marketers can more easily communicate with its consumers. They have the capability of understanding text and complex concepts. Likewise, when promoting, consumers are likely to demand highly detailed information so they can make educated decisions. Infrastructure between stable Germany and unstable Uganda vastly differ. Comparatively, Germany has more elaborate modes of transportation such as planes, railways, cars making distribution more efficient and reliable. Products and packaging vary as well. In Germany, consumers are interested in products the fit their desires not just needs. Likewise, packaging is an important aspect to consumer purchasing. A package that does not appeal to the eyes of the consumer or does not provide enough information
The impact of national cultures on marketing practices has been such that it brought about the creation of an academic field, with as a lead-researcher, Geert. Hofstede, on whose writings I have based my analysis.
This report was started to examine the cultural profile Japan and provide suggestions and recommendations to adapt the market strategy with respect to the
Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and marketing development. This paper is designed
Cultural difference between countries raises many issues for firms entering foreign markets. Understanding the local culture is the initial step in helping firms better understand the
The importance of international marketing increased in the last years in a context in which market saturation and competition broke out within different branches. The analysis of foreign markets became more important for enterprises, because of the increasing internationalization of the business activity. While at the beginning of the internationalization, standardization and differentiation just considered domestic markets, today market segmentation is taken on global extent because of intensified individualisation of behaviour 's demand of the consumers. It can happen, that consumers of different countries due to increased mobility, assimilation of demographic structure and better communication and information technologies, show more
Culture, inevitably, influences the needs and desires of consumers of particular countries and socialized groups, consequently, businesses, in order to succeed have to be aware of cultural interests and target their products and operations to cultural demands. There is a certain collective programming of the mind that operates in each and every culture and this cognitive programming or acculturation (otherwise known as socialization) impact consumerists' decisions and emands. Norms, rules,
This book mainly talks about how GDP was in the early time. What is the purpose of the collecting the data of the wealth of the country. What is the composition of the country’s wealthy. How does the composition of GDP change? Who are the people contribute the most in history about GDP. What are the economic problems of each era and what are the solutions had done and what are the policies should have done.
As we all know that every country has its own rules and regulations. Here we will discuss and compare two different countries which have their own marketing strategies. These countries are Pakistan and KSA. Both of these countries are different in many perspectives. Their culture is different, strategic decisions are different, most importantly, there is a huge cultural difference in both of these countries.
Country Analysis (See Chapters 2, 3, 4 and 5) - Which country do you plan to market your product or service in? Why did you choose this country? What are the opportunities and threats that exist in this country and how can these elements affect your marketing strategy? What are the unique cultural aspects of the country that you need to pay particular attention to when promoting your product? Pay particular attention to the importance of colors, customs, time, nonverbal communication, etc. Describe the country 's legal, political, and regulatory environment and explain how these factors will affect the success of your company 's product or service.
Marketing across culture is one of the biggest issues which multinational companies have been confronting nowadays. Since marketing is an important factor for the propagation of a particular product or company, marketing plan should also be effective simultaneously. Every organization has to pay attention towards all the aspects which can make a marketing plan successful and ethical aspect is one of them. Since global marketing is a complex process, ethical issues like cultural diversity is one of the major reasons that can
Average per capita income in the United States has the increasing trend that covers a period of 1990 to 2014. The GDP per Capita reveals relationship in economic performance and population growth of a country. An increase in Gross Domestic Production per Capital shows development in economic leading to improvement in living standards. On the other hand, Australia GDP has shown a positive increase over last decade (Babihuga, 2007). The economic level has improved in every sectors gradually in a dynamic progress. The living standards index is likely equivalent with the United States capacity in relation to the population in respective countries.
We can measure a countries production based on GDP, PPP numbers. In terms of GDP, PPP the top 10 countries in the world vary drastically form GDP, per capita, PPP rankings. In overall GDP, PPP rankings you see huge nations like the US and China, while on a per capita basis you see rather small countries with great output like Qatar or Singapore. There is a vast difference in the countries on the list as not one country is placed on both lists. The main reason is due to population size. GDP per capita is measured by dividing GDP by total population. Thus, the countries in the GDP per capita rankings produce a lot of product with a relatively small population. Therefore, small population countries with good output stand out, while in terms
According to Forbes, Canada is ranked 6th in their “Best Countries For Business” list; this list is constructed through careful analysis of the country’s economic data. There are many aspects that make up a country’s economy which will be explained in more detail below. All these factors can be analyzed separately but they are all interconnected which is why a country’s economy is so dependent on their individual success. The government’s goal is to prioritize economic growth in order to maintain a high standard of living for its citizens.
Especially helpful for advertisers in understanding different advertising styles are, an understanding of general communication styles of cultures, and styles of mass communication (Aaker, 1984). Several cross-national comparative studies exploring international advertising were undertaken in the past few decades. Adlen, Hoyer, Lee (1993) highlighted that researchers have examined print and TV advertising from various national markets for similarities and differences in: (1) levels and types of information, (2) reflection of national culture toward consumption, (3) portrayal of sex roles. One of the first comparative studies on content analysis of Japanese and U.S. magazine advertising, was conducted by Hong, Muderrisoglu & Zinkhan in 1987. They concluded that major differences are present in advertisement in these countries, regarding emotional appeals, informativeness, and comparativeness of advertising. Jin (2010) examines cultural characteristics of four countries: China, Japan, Korea and the United States that are reflected in construction and content of online banner ads, based on the models of culture dimensions proposed by Hofstede, Hall and Trompenaars & Hampden-Turner. Kalliny, Saran, Ghanem and Fisher (2011) outlined that understanding the nature and influence of cultural differences is focal in creating international marketing strategy. Same authors, investigated cultural dimensions contextualization, individualism/collectivism, time