Analysing an Advert Essay

1070 Words 5 Pages
Analysing an Advert

The first thing my eye is drawn to in the Fujifilm advertisement is the girl. The fact that she is staring out at you with her blue eyes, red lipstick and bright coloured clothes draw my eye to her. Her stare portrays her as being confident and direct. Her facial expression implies that she is pleased and knowing as if we are with her on the joke and it shows that she is in control.

She is a pretty girl that seems sophisticated and smart from the way she glows with radiance. She looks as though she cares for herself in a way every woman should.

She is wearing a bright orange top with a printed picture of a cartoon girl. The girl on the top is shown as sporty and the
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This is shown as to be sexually related and a joke due to part of his bottom being revealed and also makes the man seem vulnerable.

These two people are a young sexy couple that are aspirational and are people that the audience could imagine knowing. They are white, middle class and fairly affluent. They are young and fashionable but also stereotypical of other people. However I feel that the girl should be in the kitchen where she belongs but was plucked on to the sumptuous sofa with the luxurious cushions and box of chocolates which therefore implies that Fujifilm is accessible to all.

The third thing that my eye is drawn to is the visual text. The Fujifilm logo consists of white writing and a green background in a box which is dominant. It is rather retro in a post modern way. It is positioned in a sexually suggested place. However the slogan is in white which doesn't stand out that much except for the word 'Pop' which is bolder than the rest of the words and also implies that the word is literally popping out. Furthermore 'Pops your shutter' has undertones of sex and sexiness and the informal language appeals more to younger people. It is bland and innuendo which is almost like a carry-on-film or a dirty joke from the shop on the end of
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