7 Simply Ways to Optimise Your Business Facebook Page Here are a few tips on how to improve the effectiveness and overall success of your business’s Facebook Page: 1. Verify Your Page There are a number of great benefits to having you business Page verified; the foremost being that it indicates the Page’s authenticity. The checkmark that appears next to your Page name acts as Facebook’s stamp of approval and shows viewers that you are who you say you are. It also help to eliminate confusion if your business happens to have more than one page and it helps to build credibility, giving potential customers a good first impression of your business. Having your Page verified can also help your Page appear higher in search results which will …show more content…
See, how this URL: www.facebook.com/RepcoService is a lot better (to share in print, ads, videos etc.) than this one: www.facebook.com/Repco-Service/1697483262845 3. Add a Clear Cover Photo First impressions are important! This is why having a good cover photo is essential - it’s the first thing Facebook users will see when they land on your business page. There are a few guidelines regarding cover photos to be aware of (subject to change): • Your cover photos cannot be deceptive, misleading or infringe on anyone else’s copyright • You cannot encourage people to upload your cover photo to their personal timelines • Your cover images are public and can be seen by anyone who visits your Page Although there are no rules in regard to how much text is in your cover images, it is not advised that you fill your cover with unneeded test – the simpler, the better! Tips for Cover Images • Always make sure your cover images are high quality. To do this, you must use an image that is at least 851 x 315 pixels. Any image smaller than these dimensions will be expanded, making your cover image appear blurry • Only use images and text that relate to you brand, services and products. For example, if you sell boats, don’t use images of trucks • Don’t let your page appearance go stale – change your cover image in conjunction with the seasons, holidays and/or events that make sense for your brand Here is a good example
Creating a business page can help to share basic information about the business. By using Facebook, Nike has shared useful information about its products regarding apparel and footwear that can be seen by more than 500 million active users all over the world. It has publicised its business name, address and contact details yet briefly describe its products through Facebook. Moreover, it can also talk about history of its company, or any other aspect of Nike’s business that is likely to attract other Facebook users and gain interest in what products that Nike advertised. (Hassan,
Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.
Facebook’s strengths are part of what makes their personal marketing unique. Facebook has been one of the most successful social media platforms because it allows people to connect from across the world. Thus, because the website has no restriction in terms of size (except for those in China), marketers are able to reach a wide variety of consumers, no matter their location, language, or other barriers. Moreover, Facebook has allowed marketers to not only target a mass, but it has enabled more direct and efficient niche marketing, which is due to consumer profiles. Today, marketers are able to obtain highly personal information, such as an extensive demographic information and interests. As a result of this, companies can create highly personalized ads and connect with their consumers on a deeper more meaningful level. In turn, this improves brand loyalty. Likewise, companies can humanize themselves through Facebook. Often times marketers have a hard time getting through to their consumers because 1) they know they are being targeted and 2) because their organization may to forward/ brash in their messages. Thus, with Facebook marketers can build an actual relationship with their consumers, appeal to their specific interest, and reach out in a more gentler way. Personally, I think this is why so many companies have been so successful with social media; because consumers believe they are interacting with people and not a necessarily a brand. Take Magnolia for example.
For all three products, ensure the text is within the broken lines of the templates and the resolution of the images are 300dpi.
On the surface it seems to be an ordinary magazine cover but if you look deeper
Determine basic demographic information regarding your target audience, and consider additional factors such as whether or not they are likely to own pets, have children, or an interest in environmental concerns. Once you have an idea of your ideal audience, you can decide what images will provide the greatest appeal.
One of the first steps you might take is to start building a strong presence for your business on Facebook. If your business doesn’t yet have a Facebook page, then creating one is imperative (and it’s easy to do). Simply open a Facebook account for your funeral home, click the arrow at the top right corner of your account page, and click on the Create Page option. You’ll then be given prompts to help you complete the process.
There are kinds of graphic design templates for social media headers and footage, photograph designs and posters and so on. Like a author when telling a narrative, there are particular suggestions and strategies that designers use to ensure the tone is appropriate and the messages are being
Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.
For a publication the images on the cover or inside has to be either the own photograph, artwork or downloaded from free websites. Images from sites like shutterstock.com, can be used only after purchasing and not by downloading the preview images.
For the organization Tracksuits-N-Sportswear, a Facebook page is necessary for its business. As the Facebook page also has numerous potential advantages for the Tracksuits-N-Sportswear business. While a few of these advantages are like having a site (Ramsaran-Fowdar, 2013). Consolidated, the advantages recorded underneath can prompt the expanded deals and benefits for the Tracksuits-N-Sportswear business. The marketing exercises that would simply cost a huge amount of dollars through different channels must be utilized on the Facebook for a small amount of the expenses or cost. This will also make it perfect for the Tracksuits-N-Sportswear organization in case the organization has restricted advertising spending plans. The Tracksuits-N-Sportswear organization can likewise try the showcasing ideas and topics through the Facebook before focusing on greater
One major key element that makes a website successful is to have an appealing visual appearance. Just like people form first impressions by looking at a person, first impressions on a website is no different. Although, E! Online homepage is very simple with its white background and black text they do make sure to add splashes of color here and there to highlight the latest news and trends. As you start to navigate through the website each category depending on what it’s about has its own distinct background which is quite unique. The pictures and videos eonline.com chose to put on their website are very captivating and same goes for their captions. These images
That is the reason AgoraPulse made the Page Barometer for Facebook. It does not let you know how well your page is getting along; it looks at it to the business midpoints. You 'll know where you stand with respect to your opponents.
As a result the promotion is very successful; the promotion can bring a lot of customer to the market. Having updated reminders on Facebook about your salon and the current events going on within your business will actually help customers remember who you are and why they chose you in the first place. Daily posts and updates are a habit that will successfully draw new business to your Facebook pages and eventually to your salon
Once our website is formatted correctly and running, we need to make sure that it is user friendly. In addition, we will need to make promote our website so that people are aware that we have a website. When testing to make sure a website is user friendly, we need to make sure that pages are loading in a relatively short time span. In addition, we need to make sure that our website is viewable through different devices. The majority of people surfing the web will be using their cell phone, therefore we will need to make sure our website is compatible to mobile devices. This can be done be simply changing content/format on a web page. Once we are certain that our website is user friendly; we will need to begin promoting it. Promoting our website will help spread the word that we have a company website. The two most important ways of promoting our site is through having a key word rich page title and a Facebook page. Creating a page title that has popular and common keywords will allow our website to be search more frequently. A Facebook page will act as a resume’ to our company website. For example, it will provide customers with basic information about our organization, along with our website link.