Fitbit Case

Fitbit, Inc. is a private start-up company specializing in consumer electronics related to the health and fitness industry. The company is headquartered in San Francisco, California and was founded in 2007. The Co-founders and managers are James Park and Eric Friedman. Fitbit, Inc. manufactures and markets products which track people’s fitness activities, routines, nutrition and sleep. The founders believe that Fitbit products will help transform people’s lives with these wearable devices that can help people monitor and be inspired to increase their daily routines. According to Fitbit.com, “Eric and James embarked on a journey to create a wearable product that would change the way we move and

Today, consumers can buy wristbands that count steps and track sleep, athletic shoes that monitor fitness, watches that double as phones, and smart glasses that function as a computer or GPS. Fitbits and apple watches are two of the most popular wearable technology in 2016 (according to www.cnet.com).

Park and Friedman were able to ship around 5,000 units with a further 20,000 orders on the books. Park and Friedman raised more money for their product from Brad Field and teamed up with Best Buy. Fitbit products are now found in 650 Best Buys and thousands of retail stores worldwide. The first tracker was reviewed as “pretty good”. In 2011 Fitbit was improved by adding an altimeter, digital clock and a stopwatch. In 2012 Fitbit One and Fitbit Zip were the first wireless fitness trackers to use Bluetooth 4.0/ Bluetooth Smart. This model allowed people to sync their Fitbit with IOS and Android as well as the Fitbit website. In 2013 Fitbit created a wearable bracelet: Fitbit Flex. Although the product was not entirely successful. The wristband was irritating people’s skin due to the nickel in the product. This resulted in a recall in 2014 and the irritating factor can still be a problem in some of their products today.

Identifying and evaluating the market would be the best course of action for Fitbit. A global presence is a terrific opportunity. Data surrounding markets which have the capability to leverage the tool would be important. Third world countries may benefit from the product, but not have the electronic capability to support and/or use Fitbit. In addition, the culture and social dynamics of the market would play a factor into how Fitbit is received and would be adopted. A health conscious country similar to the United States dynamics would be ideal. Or segments such as Hong Kong and parts of China may prove as ideal locations, due to the forward thinking

Although personally, I believe Fitbit like yoga pants are more of a fashion accessory than life changing. In our generation, today, we have taken many things related to fitness and have made them a trend. There has been a good amount of research studies that have based their hypothesis on the Fitbit, or use the Fitbit in some compacity during their research. Some of the studies I looked at explained that the Fitbit tracks many aspects of your life, but it is not something to rely completely on. It would be more of a complimentary product than a center stage product. I wasn’t able to figure out who exactly funded these studies, but some were posted in the clinical journal of pain, and the journal of science and medicine in sports. I, myself, didn’t sense or see any forms of quackery. These devices are sold in store as well as online. The claims aren’t definite more motivational. On the website, I didn’t see any testimonials

Product line options. Fitbit products are continuously evolving as they are finding new ways to offer what consumers desire from an individual product. By continuously adding new products with additional features, Fitbit is expanding their market demand from those who desire this product to track activity during specified periods, such as the gym, to a product that is used daily due to its fashionable look and appeal. This new effort has attracted consumers who prefer a more unique and modern look. Due to new designs, many consumers also feel comfortable using the product at various occasions outside of their physical activity.

Consumers are becoming health conscious and Fitbit’s is certainly in the right direction to help them with the wellness progress. However, given the fact Apple products crushed many companies and its iWatch is a key competitor for Fitbit Inc. when it comes to wearable products. Garmin also comes with GPS technology that certainly adds more values to its wearables.

(NYSE:FIT) on September 18 the stock was at 40.72 and fell to 37.92 by November 6. This means that the company has lost value over the past two months. Fitbit Inc. the leading seller of health tracking gadgets has come a long way after opening Its IPO in June at $20 dollars a share, while ending the first day at $29 dollars a share in the after-market hours and now to be found in the $30-40 dollar range is extremely amazing. But now, according to this time frame Fitbit has come to some complications as it sinks 15-20% by not meeting its quota or due to the CEO James Park not giving specific answers when asked questions about the performance of his company. Fitbit can’t run as a private company if it’s a public company “You can’t say ‘stay turned’ when people ask you how things are going, Fitbit Inc. has to play by the rules or the decline will stay consistent on great quarters. Fitbit Inc. is still as well a great company to invest in but always remembering there are other Fitness health tracking companies trying to

Fitbit is an American company that produces activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed and other personal metrics.

The participant began the project by collecting baseline data using ABC data, frequency data, and thoughts and emotions in her though journal. She also wrote out possible obstacles that would deter her form reaching the daily step count of 5000 steps. In addition, she also wrote out the possible short term and long-term positive and negative effects of change in relation to the target behaviour. These were all recorded in the beginning of the journal, which the individual referenced throughout the project on an as needed basis throughout the study, as well as in the initial phase of conducting the study.

At the heart of every Fitbit is an accelerometer that measures a plethora of factors while exercising and even sleeping, depending on the device. They also all contain some form of a vibration motor that acts as an alert mechanism. All bands come in two sizes: small and large to cater to the variety of wrist sizes people have. Fitbit wristbands are composed of a synthetic polymer substance that is soft enough to rub against skin without harming it, yet strong enough to endure a fair amount of force and strain without breaking. Certain premium Fitbits have sections that are made with surgical-grade stainless steel. Fitbit product has been around for a number of years, but the market is just now warming up to the idea of fitness tracking devices. Consumers care more now than ever before about being healthy and that has led to huge spikes in earnings for Fitbit.

According to Free SWOT Analysis, Fitbit is a San Francisco established wearable device corporation who leads the way in connected health/fitness marketplace in 2007 asserting their device’s assistance individuals become more energetic, increase exercise, sleep improved, and control their weight. They have sold over 20.8 million devices as of March 31, 2015 and held a 68% share of the United States market by dollars in 2014, bragging users including the President of the United States. (Free SWOT Analysis, 2015)

All too common products success or failure rides heavily on how the product image characterized matches against the consumers associated beliefs for that same product when they contemplate on buying the product (Bhasin, 2016). Furthermore, the consumers’ willingness to buy based on those core beliefs and expectation of the product, further drives customers in reaching the final purchase decision. A company’s product can easily be short-lived or adopted quickly by a competitor company (Bhasin, 2016). Knowing this makes it critical for businesses to understand additional drivers associated with the customers shopping experience, along with the customer’s core belief and their expectation from the product purchase. Therefore, the following tables created provide details of Lululemon and Planet Fitness. This table shares each company’s core beliefs, basic product offering, customer expectation of a product and the company augmented benefits provided to the product for Lululemon Athletic Apparel and Planet Fitness.

The Fitbit is a groundbreaking wearable fitness tracker that is another step in the evolution of the Internet of Things. Everyday items such as toasters and refrigerators are now being connected to the Internet, which is leading to the expansion of the so called Internet of things. The Fitbit is just the next small step in the overall picture, as is offers a user to wirelessly track and upload fitness data to the Internet. As one of the most up-and-coming wearable fitness device companies, Fitbit is a model for the future of fitness devices. It's newest iteration, the Fitbit surge, is the perfect example of that. Since the Fitbit Surge is the newest Fitbit device on the market, naturally it is the most eagerly sought after by consumers. It

Expected technological advancements in health products are likely to contribute to greater spending on health. The FitBit as a technological health device shall greatly meet local consumer’s needs.