Analysis And Evaluation Of The Current And Prospective Probability Of America And China Market

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Market Research on “NZ Games” NZ Games, Mr. Fishnet, Marketing Director Sourabh Bansal 14/05/2015 Executive Summary This Report provides an analysis and evaluation of the current and prospective probability of America and china market. Method of analysis includes personal observation, Online Resources and some other primary data collection. Result of analysed show that the expenses on gaming software market in America was higher than the return whereas competition among other companies also very high which creates hindrance to be in the market for a long. China seems to be a good potential market instead of America. China includes large number of young student population which are interesting in these kind of gaming software, so suggesting the managing director to transfer their focus to china market. TABLE OF CONTENTS 1. Introduction………………………………………………………………….…4 1.1. Background…………………………………………………………….…..4 1.2. Objectives/ Terms of Reference ……………………………………….…..4 2. Procedure………………………………………………………………….……4 2.1. Primary data collection………………………………………………….….4 2.2. Personal observation………………………………………………….…….4 2.3. Online Resources……………………………………………………….…..4 3. Findings……………………………………………………………………..….4 3.1. Sales from January-June 2014……………………………………………...4 3.2. Product Designed Promotion…………………………………………….…5 3.3. Market Competition…………………………………………………….…..5 3.4. Chinese Market Overview………………………………………………….5 3.5. New Product………………………………………………………………..5
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