Analysis : ' At The Time Of Considerable Change On The Global Media Environment '

2366 Words Dec 1st, 2016 10 Pages
MAMAG
Name: Quynh Dan Vu
Student number: N0717739 ESSAY Question: Critically explore Des Freedman’s claim that : “at the time of considerable change in the global media environment, a focus on the policy making process is needed” INTRODUCTION For the recent few decades, people have witnessed dynamic changes in the media environment, the movement in technology from silent to sound movies, black and white to color television, and so on. Furthermore, the companies are changing day by day in scale and scope, public opinions become more important in policy making. The transformation is happening not only in individual countries but also on the global scale. For this reason, the policy has altered to operate the development. Dr Des Freedman’s - professor of media and communication studies-has claimed that: “at the time of considerable change in the global media environment, a focus on the policy making process is needed”. This essay critically discusses his statements through three main points. Firstly, the essay discusses how the media environment has changed and how it looks like currently. Secondly, it considers some key issues concern the policy making process. Finally, it indicates the government policy makers have regulated the policy to protect, encourage, restrict and develop its media system. THE GLOBAL MEDIA ENVIRONMENT CURRENTLY LOOKS LIKE
Nowadays, the major difference from 40 years ago in the media industry properly is the transformation of media…

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