Analysis : ' Blind ' By The Transport Accident Commission

1514 Words7 Pages
A. Describe the various strategies used to communicate the message of both campaigns (include the slogans, graphics, statistics, media used). (10 marks) 1½ page There has been numerous campaigns to raise awareness and reduce accidents and fatalities, including ‘Blind’ by TAC (Transport Accident Commission), ‘Get Your Hand Off It’ by NSW Centre for Road Safety,‘Don’t trust your tired self’ by NSW Centre for Road Safety and ‘Stop Revive Survive’ by NSW Centre for Road Safety which identify and attempt to prevent Driver Distraction and Driver Fatigue. ‘Blind’ by the Transport Accident Commission is a renown campaign established in 2013 which utilises a short but effective 45 second commercial and website to clearly illustrate the…show more content…
However, as soon as he raises his head, there are three cyclists in front of his vehicle, he swerves right instantly, dodging the cyclists narrowly and the camera pans to his strained face. His phone later sounds with a notification (another common modern distraction for many drivers) and he instinctively peeks at the device. The screen turns black again and a grave sounding voice-over narrates that if the driver is distracted for simply two seconds at 50 kilometres per hour, they’ll travel 27 metres blind. When the driver shifts his focus to the road again, there is a schoolgirl alighting from a school bus and there is insufficient time to brake, the car skids forward, the driver hits the child as she screams and he stares in shock. It ends with the slogan ‘distraction leads to disaster’ to reinforce the idea that an interference with a driver’s attention or line of sight will result in consequences such as car crashes or injury. the TAC icon and State Government Victoria icon also appear on the black and white screen as sponsors. The website states that ‘the average person’s reaction time to an event is 1.8 seconds’ which directly impacts the severity of their injury and possibility of an accident. It takes approximately four seconds before a distracted driver can react. There is a clear table to display the distance travelled by a driver at varied speeds of 2 seconds. The lowest speed identified in the table being 40 kilometres per hour
Open Document