Analysis : Come Experience California Grapes

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California is facing a budgetary crisis, and the government proposes to resolve this problem by increasing the amount of tourism from out of state. There are many vineyards in California, so the government plans on taking advantage of their fertile lands as a selling point for tourism. An advertisement titled, “Come Experience California Grapes” has emerged, showcasing the rich food culture of California agriculture. This ad is found predominantly in food magazines such as Food Network and Gourmet. In the advertisement, the targeted audience is invited to tour the vast selection of wineries that are available in California. While grapes partake in an essential part of California’s history, its production in wine has given a rise to new…show more content…
This ad mainly targets adults who are over twenty-one years old and have an interest in enjoying wine. It serves to lure these potential tourists to travel and explore the captivating vineyards that are located in California. Grapes have been cultivated for over two centuries. The boom in agriculture, on the other hand, did not occur until the mid-1800s. Once the gold rush ignited, thousands of settlers traveled to California, giving rise to the fruit growing industry. Among one of the most cultivated fruits during this time period were grapes. Grapes were profitable around 1850 to 1860 because miners consumed large amounts of alcohol (Jelinek 244). To bring their products closer to the miners, farmers began to relocate to the San Francisco area. Today, about 878,000 acres in California are devoted to growing grapes (Grape Acreage Report 2013 Crop). Most of the land, however, are grown to produce wine. America is the fourth leading wine producer in the world, and California is the largest wine producing state. In 2010, about 90% of all American wine was made in California (Hannickle 1). There are over three thousand wineries, with some who are operating on a small scale. According to the National Agriculture Statistics Service, about 570,000 acres of land used for grapes are processed into wine (Grape Acreage Report 2013 Crop). Grapes used for winemaking are unique because they tend to be smaller in size and higher in sugar content. Some common
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