Analysis Of A Fast Food Restaurant: Chic-Fil-A

Today’s society focuses more than ever on living a healthier lifestyle. What better way to satisfy the consumers need for a juicy beef burger than creating the healthy alternative with a chicken burger. 100% ground chicken breast accompanied with a whole wheat bun is just what the consumer needs! The idea of the chicken burger could have endless options. For example, the All American Chicken Burger features American cheese, Lettuce, Tomato, Onion or the Cajun Chicken Burger features Blackened Chicken Burger, Swiss, Lettuce, Tomato and Onion.

Our agency used 2015 Simmons OneView data to learn more about consumer psychographic and demographic patterns for Chick-fil-A and general fast food restaurant consumers.

This Chick-fil-A poster was establishing on July 21. As a commercial on television, this commercial became a great opening for chick-fil-a fast food restaurants. Chick-fil-A commercial was aired on July 2016, as a grand opening for all the Chick-fil-A fast food restaurants. The commercial was created by a man name Stan Richard’s. He started the Chick-fil-a commercial since 1994. As this ad is beginning to progress, it uses logos and ethos during and after the commercial.

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

When I first walk into the restaurant, Im alway immeditaly greeted by a smiling hostess. Typically on a week day, the wait time is normally very short and youre almosy guaranteed a seat right after arriving. However on a weekend the wait time can be a bit longer, such as fifteen to twenty minutrs, but outdoor seating is provided so you dont have to stand and wait. When you are finally seated, a friendly waiter is always ready to happily serve you with a smile. The employees are always on top of giving out refills for drinks and they provide customers with all you can eat peanuts and encourage you to just toss the shells on the floor when youre done. When receiveing your meal, the waiters always make sure that everything looks good before leaving you to dig in. I have never recieved unacceptabke service even when the restaurant is at its

Out of 20,000 annual inquires, approximately 75 to 80 are chosen to join the organization (Maze, 2013). According to Davis (2013), Chick-fil-A operators go above and beyond to build special interactions with their customers not transactions. Operators are empowered to use innovative, unexpected ways to continue this momentum. Approximately ten million of these die hard faithfuls, nicknamed 'Raving Fans', dine at their favorite restaurant four or more times a month.

A good leader is one that motivates others to do well, not because they have to but because they want to. A great leader knows and understands their vision and is unwilling to compromise their values or morals to achieve success. Not all influential leaders are publicly known for their accolades. It is not until something negative or perceived as negative is brought to the public’s attention that these leaders are judged; such is the case of Truett Cathy, the founder of Chick-fil-a. Standing firm on this beliefs in God and Christian principles he turned a small diner into the multi-billion dollar company, Chick-fil-a that generates more profit in 6 days, than its competitors in 7 days (Williamson, 2014,

Chick-fil-A competitive advantage is their religious belief that they implement in their business decisions such as being closed on Sunday’s. Many religions see Sunday as the Sabbath. Sabbath meaning resting day. The Bible states, “The Sabbath is commanded by God to be kept as a holy day of rest, as God rested from creation” (Exodus 20:8 The Old Testament). Even though Chick-fil-A is closed on Sunday’s they make more being opened 6 days a week then their competitor KFC make being open 7 days a week (Peterson, 2015).

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

The company that I choose is Chick-fil-A, quick-service U.S. chicken restaurant. Since fast food restaurants are based on both goods and services, chicken and customer services are their primary resources. The headquarter is located in the Atlanta suburb of College Park, Georgia, and the Internet address is www.Chick-fil-a.com/

Our mission is to serve delicious, reasonably priced meals with an emphasis on local sources for food, craft beer, and wine, along with second mile hospitality and operational excellence. Our hospitality and food quality training is heavily influenced by the 16 months the owner worked with Chick-fil-A in Fort Lauderdale and as a Grand Opening Trainer.

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

With summer approaching as fast as ever, families are on the look for places worth visiting. While choosing fun places for children might be easy for parents to do, choosing a place to eat at might represent a challenge, considering that children can be picky when it comes to food. However, going to a buffet gives parents and children a wide variety of food to choose from; a buffet is a place where anyone will certainly find something they will enjoy eating. Besides that, the amount of buffets across the states facilitates their access. If people are looking for a fantastic buffet in North Carolina, the Golden Corral Buffet in Greensboro is a great option to take into consideration for several reasons.

Within the United States, 12.7% of households had been food insecure at some point within 2015, meaning that not enough money was had to spend on food. ("United States Department of Agriculture Economic Research Service", par. 3) With this in mind, one of the largest problems when it comes to nutrition in the developed countries of the world is the availability of nutritious food to the lower classes because lower quality processed food is easier to obtain than nutritious food. This only seems to be a trend within developed countries so this argument will only focus on the developed countries such as the United States and France. Underdeveloped countries are left outside of these studies as they do not have widespread statistical values for any of their nutrition at any of the levels of

Our door is open to anybody that want to eat a good meal and I have good manners on the table.