Mrs. Seaver of Grove Press creates a much more convincing and persuasive argument through his compelling rebuttal of Mr. Herbert’s original letter. Although Mr. Herbert’s argument may seem logical in itself, Mr. Seaver mocks the argument and ultimately demonstrates the absurdity and triviality of the initial complaint. At the time the Coca-Cola representative wrote the initial letter, the company did not possess a patent declaring it had any legal rights to the slogan “It’s the Real Thing,” making the slogan fair game for Grove Press to exploit in its advertising. Mr. Seaver’s sarcastic tone, although much less professional than Mr. Herbert’s, also leaves a more lasting sway in the minds of readers. By exactly repeating certain convincing phrases and statements from the Coca-Cola letter, such as “dilute the distinctiveness” and “diminish the effectiveness,” and subsequently integrating them into his own argument, Mr. Seaver undermines their validity in the first
Coming up with advertising ideas is not as easy as it might sound. Sometimes two or more companies might come up with the same slogan causing a conflict between them. That’s the case between the Coca-Cola Company and the Grove Press Incorporation. Both used the slogan “It’s the Real Thing” to describe their products and the Coca-Cola company was not in agreement with that. A company executive from the incorporation and a worker from the company, Ira Herbert, addressed this issue through a letter. Mr. Herbert, used a demanding tone, repetition, and pathos in order to get the Grove Press incorporation to stop using the slogan. On the other hand, Mr. Seaver, the person from the incorporation is the most persuasive due to the use of a serious direct tone, anecdotes, and sarcasm in order to explain to the Coca-Cola company that they have the right to use the slogan.
As a result, Seaver retaliates Herbert’s remarks by demonstrating how Grove Press’s use of the “It’s the Real Thing” slogan would not jeopardize any products. It would in fact be beneficial to the Coca Cola company in the sense that the consumer would recognize the slogan and feel compelled to go buy their product. His assertion shows how rather than being harmful, using the same slogans would be convenient to Coca Cola because the reader might “buy a Coke rather than a book.” (Para 3) Seaver counters Herbert’s argument by providing examples on how their slogan would not diminish or decrease the effectiveness of Coca Cola’s revenue. He then proceeds to assert “We [Grove Press] would be happy to give Coke the residual benefit of our advertising.” (Para 3)
Learning a new language seems to have only positive effects. However, for a Mexican American, accomplishing this goal brought him drawbacks in the interaction with his family. In his essay, ‘’Public and Private language,’’ Richard Rodriguez describes the difficulty in learning a new language and the sacrifice he makes to accomplish his goal. Richard Rodriguez shares the difficulty for older people, as they learn a new language; however, for younger generations is easier to learn a new language. Also, the new language creates a lack of communication for Richard Rodriguez.
According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.
In the book Sista Tongue by Lisa Kanae, she talks about the communication issues that effected her family and how speech change the way people view each other. Throughout the book she mentions a piece that can relate to technology in the generation we live in and how it shapes the way we communicate, “ There is no excuse for pidgin spoken by native Hawaiians who had the advantages of American education. Perhaps I have a mania on the subject, but I am convinced that unless a person can speak well, he cannot think well. Substituting the expression, “da kine” for every word lacking in one’s vocabulary is not only an indication of verbal poverty, but of limited capacity for thought as well” (Sista Tongue). With the technology today, people have the resources to modify the way we communicate with one another.
Ken Wiwa presents several ideas pertaining to language and culture within his essay, Get Beyond Babel. Wiwa explains that every language has a chance of dying out over time. For any language to survive through years of societal changes, it must be adapted so it can be used to embrace other cultures, new technology and new perspectives. Wiwa presents the concept that language is the same as culture. I do not agree with this concept because I believe that culture is carried by the people, not by the language.
We live in a society where everyone is trying to live to a certain expectation set by society. At some point of our lives, we have all been peer pressure into doing something or in some cases thinking. If we sit back and take a minute to analyze our surroundings, we may noticed billboards, newspaper, ads, and television commercials. This is what we come to know as “media”. There are so many techniques they try to use to persuade us into buying that “amazing” product or whatever point they are trying to get across. They could use one of three of the rhetorical appeals, logos, ethos, or pathos. They could use a combination of all three. Persuasion doesn’t only occur through written but also through verbal words or even actions.
While reading the interview of Robin D.G. Kelley, I found it interesting how he used history as a way to support his thinking. To go step by step, explain how different points in time had in shaping racism and self-identity was something I found to be very interesting. It brought me back to when I was in AP US History in high school and we read Fredrick Douglas’ book and look at old advertisements. It was shocking to see what was put on to the public, but made sense there was such racial division—if this is what was being feed to the mass public as acceptable, how were they to go against this flow of ideas? This idea was also discussed in this interview as Kelley brings in the two groups of poor white and people of color.
Linguist Karla Holloway type of people think that black are dum. They don't know anything. I think they are also like us so we have to treat them with a same respect we treat others. Everyone should fight for theirs rights like black women did in this book. We should be proud of those type of people and also support them if you can. If you give a power to right person can make so many good changes in our society and also in our life. Black women truth doesn't matter in 1970’s. Hip-hop has many other things then just dance. They also have differents things like styles etc. Moore writes: I’m a Hip-Hop cheerleader
When Miss Tarango wins the bet against Barry Bagsley by using deceptive language, Ishmael realizes that language is an extremely important virtue when dealing with people like Barry Bagsley. Throughout the book there are some very good examples of Ishmael, his friends and other people featured in the book that use language to have an effect on people.
In Baca’s Coming into Language essay, he wrote about how he can escape the chaos of being incarcerated by engaging himself in reading and writing. While behind bars Baca was able to release himself from confinement so much so that reading and writing helped him become “so absorbed in how the sounds created music in me and happiness, I forgot where I was” (Baca 52). Just like Baca can escape his feeling of being trapped by imprisonment, I can escape my feeling of being stressed and distracted by going to the gym to workout. I am at my all time best to conquer studying or completing homework after I go running, hiking, or dancing to burn out all of my energy. Working out clears my mind and helps me get focused. As we all know there are healthy
I use the Swales and Feak’s (2012) language analysis feature to analyze the article called “Top marginal taxation and economic growth”. In this article, the writers mention that “This article aims at contributing to the ongoing debate by exploring the relationship between top marginal taxation on personal income and economic growth on a sample of 18 OECD countries over the period 196-2009” (Mailasi & Robert, 2018, p.2157). In this sentence, instead of using the first-person pronoun, the writers use “the article” as the subject. The writers want readers to focus more on their research than on themselves (Swales.J.M. & Feak, 2012). Because Accounting is a neutral subject. Accountants use objective data to persuade others. Therefore, accounting related articles need to have a more neutral attitude and try to avoid subjective assumptions.
The logical fallacies of amphiboly, appeal to authority, appeal to emotion, and non sequitur are often found in advertising to persuade us to purchase certain products, whether we need them or not. In order to think critically, we need the proper skills. Whether reading advertisements, deciding which politician to vote for, or buying a new car, we need to know how to carefully examine the statement to determine the validity of the content or structure. When a person’s argument is flawed, it is usually from a fallacy. Fallacies are defects in an argument, which cause the argument to be invalid or weak. By understanding what fallacies are, we can avoid making them and detect when other people use them.
In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates