Analysis Of Alex Osborn 's Writing A World Changing Idea Called ' The Creativity Technique Essay

In order to overcome the pitfall of groupthink, the recommended counter-action would be to utilize nominal group technique. In this technique of group decision making, the discussion is structured and the final solution is decided by silent vote. Hitt, Miller & Colella (2015). In this manner everyone’s opinion gets the opportunity to be herd and considered, furthermore, members are able to “vote” for the course of action that they want to see happen without the fear of having to hurt a fellow members

suggests new ideas to solve group problem or new ways for the group to organize the task

This type of dysfunctional operation of an organization has many ways and opportunities for failure. The basic fundamentals of this process are the beginnings of failure as groups seek conformity and unity they sacrifice everything in order to maintain peace within the group. Many times this will take the individuals creative thoughts and ability to voice the creative edge thinking away. In many organizations this is a process that is continually used. It is perceived that management wants the organizations operation or process to run without any type of question or waves. Below are listed eight of the main symptoms of group think as detailed by Janis, I. L & Manns book “Decision making”

When members in the team brainstorm ideas, they will ask a lot of questions pertaining to the problem at hand and do a lot of research on it. They will also break themselves up into smaller, more workable groups to increase efficiency. In addition, the members do not just limit themselves to finding information online, but they also find out firsthand about the problem from the people who are affected by it. During their firsthand experience, they are very observant and enthusiastic in gaining knowledge from the people affected. Then, they will demonstrate, communicate and share everything that they’ve learned with the other groups. There is focused chaos during the sharing and the members are all very lively, flexible, and open. All ideas are accepted, and no idea is “bad”, no matter how crazy it is. After much sharing, the team will narrow down ideas by voting for them, and the ideas with majority of the votes will be shortlisted. When the members are tired after the brainstorming session, they will call it a day and end off on a positive note.

I heartily agree with his assertion–In fact, I even felt a little agitated when the author began to outline the success of Alex Osborn, as I think brainstorming is overrated. Being a student today where the “Collaboration” is the new, trendy buzzword, I can attest to the fact that brainstorming’s great efficiency is a myth. While Alex Osborn claims that the quantity of ideas is more important than their

When individual group members get stuck with an idea, another member's creativity and experience can take the idea to the next stage. Group brainstorming can therefore develop ideas in more depth than individual brainstorming.

I would also use the technique called the nominal group technique to best work at generating ideas and reaching our small group objectives. The nominal group technique, “allows members to independently and silently generate ideas, but not as a group” (Myers 132). When people work silently, by themselves, you eliminate fear and intimidation from the brainstorming process. In the

The 8 rules for Brilliant Brainstorming helped us with the do and don’ts of coordination and collaboration. Everyone is the different and has their own way of thinking. If we didn’t follow the 8 rules we might discourage someone and hurt our chance of having a good brainstorming session and our chances of coming up with some good ideas. Having a decent side team of 5 helped with answering the questions. We initially brainstormed individually to see what came up with on our own. After 10 minutes, we all came up with very similar idea yet different ideas. I won’t have of thought with have of the ideas that they did if I was working by myself or with another person. Then we discuss our ideas to see what worked and the ones that did we build on

Providing training for everyone in the sales team, team members can learn behaviors that will help each other. For instance, asking for help is sometimes hard, yet working within a team it is imperative that we have that ability. We lean on each other for ideas, creativity, technical skills and input. It is so important to consider the ideas of others; brainstorming often fosters free thinking, ideas, and asking questions. (Cascio 2005 pg.288)

Our group experience aligns with Bruce W Tuckman’s group development cycles. Tuckman’s first stage to group development is the forming stage, which members act cautiously with each other in order to understand the group's goal. Since group members were assigned at random, all members put in the effort to be cordial with each other. In the beginning, our group's climate was spontaneous. We had little to none primary tension as everyone was positive and encouraged each other to share their ideas for a product. When members were shy to put input in group decisions, I made sure to ask them for their opinion. For example, I noticed that I was contributing a lot of my ideas for possible products but group member Tony had yet to comment on his ideas.

However, Osborn’s most popular idea was the one discussed in Chapter 33 of the book, “How to Organize a Squad to Create Ideas.” When a group works together, he wrote, the members should engage in a “brainstorm”. Alex described this as “using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective.” Osborn believed brainstorming was essential to B.B.D.O.’s success. Osborn described how the technique inspired a group of ten men to think up eighty-seven ideas for a new drugstore in ninety minutes. Alex believed the successful brainstorming session had turned his employees into imagination

In this project we had to complete for our sustainable company, Walmart, we knew we were being asked to create a creative presentation, to use our imagination to transform the classroom into another world. Creativity is the generation, application, combination, and extension of new ideas. In the context of groups and teams, creativity is inventing or creating a new idea, strategy, principle, or approach to solving a problem (Beebe and Masterson 302). A technique we used to enhance our team creativity was group brainstorming. Brainstorming is a creative problem-solving method, developed by Alex Osborn, designed to help a group

In this setting, where I am the head of a social club and need to pick a thinking hat, I would wear the blue hat. Those wearing the blue hat, “Approach the decision in a procedural manner by monitoring the decision-making procedures used by the group” (Myers 137). I would wear this hat because, as the leader of the group, it is more important for me to monitor what is happening rather than give my own input. Although my input is important, my role requires me to supervise what is going on in the group. When wearing the blue hat, I would make sure everything is going smoothly and that proper procedures are taking place. Along with that, the technique that I think would work best to generate ideas and reach our small group objective would be nominal group technique. This technique, “allows members to independently and silently generate ideas, but not as a group” (Myers 132). By doing this, those in the group can become anonymous and do not have to worry about their opinion being “wrong.” Along with that, you still get the effects of brainstorming

A brainstorming session is a tool for generating as many ideas or solutions as possible to a problem or issue. It is not a tool for determining the best solution to a problem or issue. Before beginning any effective brainstorming session, ground rules must be set. This doesn't mean that boundaries are set so tightly that you can't have fun or be creative. It does mean that a code of conduct for person to person interactions has been set. It's when this code of conduct is breached that people stop being creative. The best way to have meaningful ground rules is to have the team create their own. Try performing a mini-brainstorming session around creating brainstorming ground rules. It should provide a nice opportunity to practice the skills necessary for an effective brainstorming session. This also allows the team to take ownership of acceptable and unacceptable behaviors. Only if the team hasn't addressed the key ground rules should you (as the facilitator) add to the list. Once the ground rules list is generated be sure to gain consensus that the session will be conducted according to them, and post them in a highly visible location in the room.

Every person in the group would generate different ideas and opinions for the particular task. Thus, conflicting ideas would lead to innovation in the organization.