Analysis Of Brent Cross Shopping Centre Essay

At River Island, their aim is to provide stylish, affordable fashion, where their customers are able to pick up everything they need for a brand new head-to-toe look. They provide everything from going-out looks and occasion wear to bags and shoes to match at a reasonable price. By offering stylish, affordable fashion, they will gain a much larger market share than some of their more expensive rivals. Also, if the customer can use them as a ‘one stop shop’, it will mean that River Island benefits by having less competition and therefore, a higher turnover.

Helen’s is an upmarket fashion boutique store in Sydney’s east. Falling sales have been reflected by surveys that reveal consumers view the business as outdated and no longer relevant to consumers’ needs. Strong competition in the area has placed considerable pressure on pricing. The business’s target market, 50-65 year old females, no longer dominated the now younger demographic character of the area.

This report presents data describing the differences amongst the two department stores, their fundamental visions, and comparative statistics. Macy’s or Dillard’s: Differences amongst these competitors There are several aspects you can analyze from each department store. Major pieces do set each one apart from the other. Brand names carried by Macy’s and Dillard’s from an average shoppers point of view can go completely unnoticed unless price is involved. For trend shoppers brand names can either make or break a retail store. It can easily determine if he or she will walk to Macy’s or Dillard’s because they already know the store does or does not carry that brand. This is consistent with each department throughout both stores and

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

Comparative shopping is done in the industry constantly. But the point of the task is to identify strengths and weaknesses of your store’s merchandise mix in comparison to the competitors’. Are you offering the customer something unique in one segment of your business, but not in others? Are you just a poor second in comparison to a strong competitor? Are you under- or over-developed in certain classifications? Are your prices in line with the rest of your store? In relation to your

The Topshop store which will be focused on for this report will be Glasgow Buchanan Street Store and I will evaluate the organisation and management of the store.

to see where the company is now with the use of a brief Swot analysis.

The intensity of rivalry and the threat of substitutes are strong components for J.C. Penney to consider as they continue to strive for increased revenue and market share. Their two primary competitors are Macy’s and Kohl’s, both of whom have fiercely competitive strategies to be strong retail operations. For instance, while Macy’s offers a multitude of promotional deals and is working hard to choose products based upon demographics and geographic segmentation, Kohl’s is attempting to reduce their inventory levels and improve their marketing strategies in order to become a stronger competitor in the department store segment of the retail industry. In order to compete with their competitors, J.C. Penney aims to focus on their previously successful promotions and home department segmentations by bringing in new reputable designers in order to attract a larger customer base. Due to the fact that the intensity of rivalry and threat of substitutes are both moderately strong in the retail department store industry, J.C. Penney ought to be diligent in their implementation of strategies in order to achieve success in the retail business.

I currently work as a retail sales associate at Maurices, a retail clothing chain that sells women’s clothing, shoes, and accessories. There are over 900 stores, the majority of which are often found in small towns across the United States. Maurices serves a wide range of customers between the ages of 18-40, sizes 0-24, and has a variety of clothing options ranging from casual to dressy and everywhere in between. The company prides itself on being “simply the best hometown specialty retailer,” with a focus on “customer obsession.” From their product offerings to their return policy, down to the very people they employ in their stores, Maurices certainly takes into consideration every minor detail and strives to deliver an excellent customer experience for shoppers. However, in the business of retail clothing, there is always room for improvement in order to set yourself apart from competitors, attract and retain customers, and drive up revenues.

River Island is one of the most popular brands on the high street in the UK and it is in the fashion retailing business. Estimating total retail market size around five percent of the Britain’s economy and it employs around ten percent of the total workforce in the UK as per UK Trade & Investment, (2014). However, time is crucial for the companies on high street, because of declining rate of profit. The occurrence of this phenomena is the result of too many stores on the high street and weak customer spending. Weak customer spending is the result of use of latest technology by customers to buy the products (Bamfield, 2013). Therefore,

Going from housewares to clothing, not to mention jewelry and furniture, customers are spoiled by choice. Shoppers always enjoy the fact that they could find everything they want in the same store, saving them unnecessary walks and the stress of not having what they shop for. For example, customers shopping for newborn items will find everything about baby at Macy’s: crib, car seat, baby clothes, baby bottles, and so one. No need to look around; the store is always furnished. Many people like Macy’s for the standard and durability of its products. For example, the perfume bought at Macy’s will definitely last longer than the one bought at any common store, because of its good quality. Macy’s only sales products of renown brands like Calvin Klein, Adidas, and Louis Vuitton. Then, the style and elegance of clothes, dresses or suits bought at this store strengthen this idea of quality of products. Clothes say a lot about someone’s personality, and people should be proud of what they wear, so wearing Macy’s clothes is a personal statement. Macy’s knows how to meet its customers’ expectations by providing what they really like, want, and appreciate. In addition, shoppers choose this store for the perfect harmony between

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

The purpose of this report is to provide a strategic marketing analysis of Kathmandu Holdings Ltd (Kathmandu) and the clothing retail sector in New Zealand with specific reference to the outdoor clothing apparel market. The report aims to:

The purpose of this essay is to analyse the current competitiveness and marketing strategy of Superdry/Supergroup PLC. Then investigate positive future avenues the company could take to increase growth, market share and sustainability in the retail clothing market. Currently Superdry have seen a huge increase in growth since they were listed on the stock exchange in 2010. Sales have increased by 329%, profit before tax has increased by 173% and amongst other increases they have seen a massive surge in e-commerce net revenue growing exponentially by 1586% (Supergroup, 2016). In a SWOT analysis carried out by Marketline (2016), they highlight how successful the company’s strengths and opportunities are with their multi-channel business, strong financial performance and global penetration all leading them in the right direction. In addition to the continued performance success Superdry have three principle goals set in place. Firstly, they want to build a lifestyle brand, secondly, drive awareness and breadth of the Superdry range, and thirdly, build a broader cross channel relationship with their customers (SuperGroup, 2016). It’s these three goals that will be used to formulate this essays future recommendations for the company, aiming to help keep the business moving in the same direction as it already is, increase its competitive advantage, and build on its solid brand platform by assessing the potential of entering into a new market.

and clothes are so general that they can fit more than one costume, which actually