Analysis Of Brown Casual Shoes, A Second Generation Family Owned Company

ASSIGNMENT: Achieving competence as an interpersonal communicator in a diverse society is necessary to your personal and professional success. One way to enhance our understanding of interpersonal communication as a relationship-building activity is to engage in first hand dialogue with people from cultures other than your own. This assignment gives you the opportunity to engage in the dual perspective – honoring the perspective of the person with whom you are communicating as well as honoring your own perspective. You are also able to contrast your worldview with the perspective of someone with a different life experience than your

Intercultural Communication is the process that occurs when members of two or more cultures or co-cultures exchange messages in a manner that is influenced by their different cultural perceptions and symbol systems, both verbal and

To me interpersonal communication describes the exchange of verbal and nonverbal messages between two different people. Joseph DeVito states that “interpersonal communication is inevitable, irreversible, and unrepeatable” due to these things effective communication is a necessary skill for us to function in our day to day lives (p. 20). Therefore, I have created a theory for interpersonal communication that goes as follows; To experience effective communication you must understand: your culture, the other person’s culture, and how to listen effectively. By knowing these three things you can consistently avoid misunderstandings and promote understanding in your interpersonal and intercultural relationships.

When you are in an intercultural relationship you can learn exactly what there communicative behaviors are. Everyone has their different ways they communicate with other people, whether it is family or friends. Communication is by far one of the most important keys to have when you are in a relationship. Without communication there would be no relationship. One of the unique aspects of an intercultural relationship is to learn how and why that individual communicates in a different way compared to you. Having an intercultural relationship is all about learning someone else’s culture and communication is by far the most important aspect.

Intercultural communication is defined as situated communication between individuals or groups of different linguistic and cultural origins. Throught this movie race plays a major role between Michael and his new surrondings. His adoptive family is caucasion and Michael is african American, he’s low class and they are high class pertaining to social and econimc standards. When he was driven to the school and was taken through the wealthy neighborhood, he was looking around like he was on a diiferent planet.

Because communication between two people of different cultures is very challenging, there has been extensive research/studies conducted on this topic. This idea was also very interesting to me because I attended a highly diverse high school, in which we had a Global Studies program where international students were invited to come and learn at our school. The immersion of the different cultures was very difficult to adapt to at first because it was new to a lot of us students who have never attended a school where international students were amongst us in the halls, but as the days went on it became normal to me.

Today, we live in a culturally diverse society due to globalization. As our world grows, expands and become increasingly more interconnected, the need for effective interpersonal communication among differing cultures has become apparent. When people from different cultures interact with one another there is intercultural communication because different cultures create different interpretation and expectations about what is seen as competent behaviors that will enable the construction of shared meanings.

This process has more significance in most countries except the Unites States. The approach in the U.S. is to get down to business straight away without wasting too much time on people. This is in stark contrast to the process in China where the focus is on building “Guanxi”, that is, the intricate and omnipresent network of personal relations. The U.S. approach can be a huge problem when doing business with China. The American efficiency interferes with the patient development of a mutually trusting relationship – the very basis of an Asian business agreement. This is what happened in the case study. Mr. Smith had done his research and was aware about the Chinese business methodology, but he did not think it was important to implement it. He was well advised by Mr. Tang. Mr. Tang, even though pointed out the significant features of the “American” and the “Chinese” way of doing business, did not stress enough to make Mr. Smith understand its significance. Mr. Tang also jeopardized his relationship with Mrs. Ming whom he had known for many years by not disclosing that the supplier was not a direct supplier.

It is this gap in cultural understanding and increase in globalization that makes cultural models, such as Hofstede’s, that much more important to learn and apply during business relations. Many companies that try to expand beyond their current borders end up failing due to refusing to recognize the differences between cultures. An American company that expands into foreign markets, yet tries to run their operations and marketing as they would in America, is going to have a difficult time. Products and well as company practices need to be adapted to suit the country’s business culture, current market climate, taste/preferences of the citizens, etc.

Nike subcontracts the production process of its footwear to 900 contract factories located worldwide with Asian developing countries such as China, Indonesia and Vietnam accounting for the bulk of total world production. Production of the footwear is based on a vertically integrated model. In the primary stage, raw materials such as rubber, leather and plastic are extracted from places located in close proximity from the factories. In the secondary stage, the extracted resources are sent to the factories or “Sweatshops” for manufacturing. It should be noted that the whole production process of Nike footwear are being carried out by independent private contractors.

Martin, J. N., & Nakayama, T. K. (2011). Experiencing intercultural communication. (4th ed., pp. 226-227). New York, NY: McGraw-Hill Companies, Inc.

Intercultural communication to me means many things. It mainly means the way that people communicate throughout the different cultures that they derive from. Intercultural communication is basically the way that one person from a particular country would communicate with someone from America. Every culture has their own set of non-verbal gestures that could mean something completely different to

Previous researchers have found that for a person to achieve better and more effective communication competence, it is necessary to develop skills that allow an appropriate participation in specific situations. The ability to listen, ask questions, and express concepts or ideas effectively is an important part of communication competence. Intercultural communication presents an unexplored and challenging field that needs to be understood for a better development in communication. (Dillon and McKenzie, 1998). The variables of listening depend on the different perceptions that a person obtains through their cultural background. Furthermore, culture often affects the structure of consciousness in the act of listening. When a person seeks to

As one of the leading companies in the athletic shoe industry, Debel has experienced success in many areas. Debel has thus far successfully differentiated themselves from other competitors. Many players in the industry seemingly began with a strategy of differentiation but suffered from tunnel vision and focused mainly on the quality of shoes being produced. To combat other differentiation focused companies in the market place, Debel has invested in not only producing high quality shoes, but also a wide range of model for consumers to choose from (488), two celebrity endorsements (Oprah Letterman and LaBron Game), and traditional marketing and retailer support. The financial outcomes of Debel’s decisions will be discussed in the following text.

Cross-cultural communication is the process of exchanging meaningful and unambiguous information across cultural boundaries, in a way that preserves mutual respect and minimizes antagonism, that is, it looks at how people from differing cultural backgrounds endeavour to communicate. The study of cross-cultural communication was originally found within businesses and the government both seeking to expand globally. Communication is interactive, so an important influence on its effectiveness is our relationship with others. All communication is cultural -- it draws on ways we have learned to speak and give nonverbal messages. We do not always